Test Review

market positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their product

Which of the following refers to niche marketing? Targeting a very select group of customers. The process of segmenting purchasers of business products. The process of gathering information on a select group of customers. O Targeting multiple groups of consumers. The process of segmenting buyers geographically.

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Demographic 4 Psychographic 4 Geographic 4 Behavioral

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic

24.The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can: tailor its marketing mix to each individual segment make the sales job easier offer a standard product to every consumer offer a customized product to every consumer make more money

Features, design, quality, brand, and packaging are represent core customer value augmented product actual product product support Market ......... is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter. targeting segmentation differentiation positioning

3. It is the part of the total population that has shown some level of interest in buying a particular product or service. A.Potential Market B. Available Market C. Target Market D.Penetrated Market

2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needs

If a company is targeting narrowly (only a very limited number of customers, often in a specific area), it is called Select one: a. Micromarketing b. Undifferentiated marketing c. Differentiated marketing d. Concentrated marketing page Next page

If a market is segmented according to light, medium, and heavy product users, the marketer segmenting this market is using the concept of O a. usage rate O b. occasion O c user psychology O d. benefit

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic and 4 Psychographics

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic 4 Psychographic 4 Geographic 4 Behavioral

Market segmentation is the process of dividing a market into distinct subgroups of consumers with _________ needs, characteristics, or behavior. a. changing b. fluctuating c. distinct d. similar

The following is a list of target audience examples.  Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A bank that markets home loans to young married people and financial planning services to retired people A mobile phone company that targets people who frequently vacation in remote parts of the world A gourmet cheese company that targets people buying cheese platters for a dinner party or function Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A…

In marketing, we segments the market because  product can't be all things to all consumers or it is possible for a particular product to b e appealing to all kinds of market because : Group of answer choices a. sense of individuality b. available product varieties c. Consumer preferences d. consumers have unique needs and desires or heterogenous in nature

What data is most important for creating a perceptual map? Consumer data that captures consumers' opinions of brands Audience segmentation that appropriately categorizes the business's niche Objective facts that establish a brand hierarchy Buyer persona information such as income and family demographics

Which of the following is a method for estimating a​ company's potential sales by identifying prospective customers it is not serving​ adequately? A) Gap analysis B) Market analysis C) Market projection D) Independent analysis E) Product displacement

According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.

Develop a response using the following to guide you:     Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

5. Firms divide their customers into groups by where they live or work. This type of segmentation called . A. geographic segmentation B. demographic segmentation C. psychographic segmentation D. none of the above

8-  A small but profitable market segment which have special needs compared to other segments is called. a. a mass market b. a niche' market c. an undifferentiated market d. a differentiated market

The business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products is known as: a. consumer orientation b.costumer persuasion c.sales orientation d.non of the above

Marketers maintain consumer’s personal information in their marketing databases for a. Relationship marketing b. Place c. Promotion d. Price

19- In which of these companies will a differentiated target marketing strategy work best? a. a company who has limited resources to serve very profitable segments b. a company who has enough resources to serve multiple market segments c. a company who has connection in one market segment d.  a company who has expertise in one particular market segment