MKT 665 Final Project Milestone 2

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Southern New Hampshire University *

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665

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Marketing

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Jan 9, 2024

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docx

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5-1 Final Project Milestone 2: Creating Digital Marketing Content Matthew Berard Digital Marketing Master’s Program, Southern New Hampshire University MKT 665: Digital Storytelling & Brand Professor Timothy Cigelske October 22, 2023
Blog
The focus when formatting this blog post was readability and understanding. The easier a blog is to read the more likely it is that Dave’s will get its message across effectively. To ensure readability white space was used. The use of white space makes the content significantly easier to read as it helps prevent brain fatigue (Hesterberg, 2022). Relevant images were also added to help increase understanding while simultaneously making the blog more visually appealing keeping the reader interested (Loktionova, 2022). Finally, section headers were used as a means of breaking up the content making it easier to follow and understand (Ghost, 2023). These elements along with the content help Dave’s convey its brand message of freshness and community. Social Media
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