MKT 665 Final Project Milestone 2
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5-1 Final Project Milestone 2: Creating Digital Marketing Content
Matthew Berard
Digital Marketing Master’s Program, Southern New Hampshire University
MKT 665: Digital Storytelling & Brand
Professor Timothy Cigelske
October 22, 2023
Blog
The focus when formatting this blog post was readability and understanding. The easier a blog is to read the more likely it is that Dave’s will get its message across effectively. To ensure readability white space was used. The use of white space makes the content significantly easier to read as it helps prevent brain fatigue (Hesterberg, 2022). Relevant images were also added to help increase understanding while simultaneously making the blog more visually appealing keeping the reader interested (Loktionova, 2022). Finally, section headers were used as a means of breaking up the content making it easier to follow and understand (Ghost, 2023). These elements along with the content help Dave’s convey its brand message of freshness and community.
Social Media
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Related Questions
Provide a communication plan for the following
topic.
The communication plan should nclude:
-stakeholder communication requirements
-communication summary and a tabular
- guidelines
-escalation procedures for resolving issues
-revision procedures for this document
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I need the full correct work for this practice question I found online please
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[Teddy] Teddy Duncan sells video cameras that are used specifically for blogging. She has decided to
enhance her cameras by adding a special feature that allows bloggers to record themselves in a
hands-free manner. She has done this by adding a special kickstand to the back of the cameras.
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O Production Repositioning
O Market Penetration
O Market Development
O Product Modification
O Market Modification
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SUBJECT : MEDIA INFORMATION LITERACY
TOPIC : MEDIA AND INFORMATION DESIGN FRAMEWORK (KEY CONTENT)
1. What is the tone of the text of this brochure?
2. What are the sample phrases or taglines?
3. What are the facts/figures that are included in the brochure?
ATTACHED BELOW IS THE BROCHURE
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1. Which of the following is the best way to explain the nature of a digital marketing strategy and a social media strategy?
a. There is no difference between the two.
b. A digital marketing strategy focuses on the returns from social media platforms while a social media strategy needs to be fully aligned with a firm’s marketing strategy.
c. The main difference is that the digital marketing strategy aims at occupying the top mental space of consumers whereas a social media strategy focuses on brand engagement.
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Answer in step by step with explanation.
Don't use Ai and chatgpt.
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Part 2: Innovation and Creativity
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- The collaterals could be banner, voucher, brochure, flyer, advertisement (print
or video), event backdrop, newsletter, etc.
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Styles
Marketing Communications Plan:
2 Create Marketing communication for telecommunication company and
how Will you Gauge the
Success of Your Communication Strategy? Your discussion should be
supported by in-text
citations.
6 (Ctrl)
(Ctrl)-
I
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2
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Section 2: Detail about strategy. describe the overall context, you can be more prescious about what impact you're trying to achieve and what topics you need to emphasis to help you achieve that impact.
Section 3: discussion of how your strategy is implemnted. this means talking about the language as well any abstract or conceptual points: need to directly talk about different ways of, the level of formality that is appropriate in each situation; the way you construct your identity in the communication ( personal branding); the rhterocial techniques you use to make your communication more engaging and persuasive (e.g. use of metaphor, use of narrative (…
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Related Questions
- Provide a communication plan for the following topic. The communication plan should nclude: -stakeholder communication requirements -communication summary and a tabular - guidelines -escalation procedures for resolving issues -revision procedures for this documentarrow_forwardI need the full correct work for this practice question I found online pleasearrow_forward[Teddy] Teddy Duncan sells video cameras that are used specifically for blogging. She has decided to enhance her cameras by adding a special feature that allows bloggers to record themselves in a hands-free manner. She has done this by adding a special kickstand to the back of the cameras. What has Teddy done to extend the life cycle of her blogging camera? O Production Repositioning O Market Penetration O Market Development O Product Modification O Market Modificationarrow_forward
- SUBJECT : MEDIA INFORMATION LITERACY TOPIC : MEDIA AND INFORMATION DESIGN FRAMEWORK (KEY CONTENT) 1. What is the tone of the text of this brochure? 2. What are the sample phrases or taglines? 3. What are the facts/figures that are included in the brochure? ATTACHED BELOW IS THE BROCHUREarrow_forward1. Which of the following is the best way to explain the nature of a digital marketing strategy and a social media strategy? a. There is no difference between the two. b. A digital marketing strategy focuses on the returns from social media platforms while a social media strategy needs to be fully aligned with a firm’s marketing strategy. c. The main difference is that the digital marketing strategy aims at occupying the top mental space of consumers whereas a social media strategy focuses on brand engagement. d. A digital marketing strategy needs to be aligned with a firm’s marketing strategy whereas a social media strategy is part of the digital marketing strategy that focuses on social media.arrow_forwardPrepare an audience analysis for two different stakeholders reading your project (one internal and one external). How would your project need to adapt to cater to each audience? Audience effect: What is the desired audience effect?Supplemental purposes: What other purposes must the report accomplish?arrow_forward
- Digital media is getting higher shares of media spend because: a. It is easier to track ROI through measuring clicks b. Each digital website captures large, homogenous audiences c. Other media are just not effective at all d. It’s easier to calculate a CPM in digital mediaarrow_forwardPlease explain and give REALISTIC examples of steps 1 to 3 ONLY.arrow_forwardTHE TWEETS ARE IN THE IMAGESPart 1: Analyze (300 words) The first part asks you to write a 300-word analysis of the attached tweets from Ford Canada (64,400 followers). There are no specific requirements for your analysis, but you might focus on any of the ideas we’ve discussed so far this semester, including: • Which rhetorical strategies are at work? • Are there any stylistic concerns? • Is the voice appropriate to the platform? • Are there any spelling, punctuation, or grammatical errors? • Does it make use of relevant graphical elements? • Does it use the characteristics of the platform effectively? • What are its general strengths and weaknesses? Your analysis should be written in full sentences and paragraphs but there are no other formatting requirements. *Remember that there is an important difference between summary and analysis. Summary simply states what the posts contain (don’t do this!). Analysis, by contrast, works to explain how the posts are composed and how they are…arrow_forward
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SEE MORE QUESTIONS
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Recommended textbooks for you
- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub