Wk4 hcs490 analysis and report

.docx

School

University of Phoenix *

*We aren’t endorsed by this school

Course

490

Subject

Marketing

Date

Jan 9, 2024

Type

docx

Pages

3

Uploaded by ChefFlower11497

Report
Tiffany Byassee HCS/490 WK.4 11/14/2023 Wk.4 Marketing Analysis Reports Write a 700- to 1,050-word market analysis report of the facility you selected. In your report: 1. Describe the facility you selected, its location, and the services it offers. The facility I chose to write about is a medical office that’s called my Dr. Now in the state of Arizona in the west valley of phoenix. Insurance Options & Payment Plans Available. Learn About MY DR NOW's Affordable Services. We Offer Urgent & Primary Care and Mobile Doctors - Walk in Or Schedule an Appointment! House Call Services. Urgent & Primary Care. 7 Locations in Arizona. These are the services that they provide: Primary Care. Adult Healthcare, Pediatric Healthcare. Immediate Care, Vaccines and, Immunizations, Medication Management and Refills, Depression and Anxiety Management, ADHD Maintenance. My Dr Now (2023) 2. Analyze the demographics of the consumers who might use the selected facility. My Dr. Now is for all ages down to babies and to older community. They see more kids and older patients in their late 20’s to early 30’s. But this is also for those who need to be tested for a job they can walk right in and get tested. Easy for those who don’t want that ER bill and come in and be seen and get the medicine they need or the help they need. 3. Analyze the marketing approach used for the facility.
Tiffany Byassee HCS/490 WK.4 11/14/2023 The new clinics are strategically located throughout the Phoenix metropolitan area to ensure that patients have easy access to quality healthcare services, whether they need a same-day appointment, evening care, or weekend access no matter where they are. MY DR NOW understands that health concerns don't adhere to a strict schedule, and these new clinics will provide patients with the flexibility they need to address their healthcare needs. This expansion effort aims to make high-quality healthcare even more convenient and accessible to residents of the Phoenix metro area. "We are excited about the continued growth of MY DR NOW and our ability to serve even more people in the Phoenix metro area," said Dr. Payam Zamani, CEO and Founder of MY DR NOW. "Our mission has always been to provide exceptional healthcare services that are convenient, affordable, and patient-centered. The healthcare industry has a reputation of being complicated, expensive, and inconvenient. We aim to change all that with our On Demand Primary Care model. These new clinics are a testament to our dedication to making healthcare more accessible to people of all ages." MY DR NOW has built a reputation for its patient- centric approach, which combines cutting-edge technology, compassionate care, and a commitment to the overall well-being of its patients. The expansion of their services to new locations underscores their unwavering commitment to delivering top-quality healthcare with the convenience that patients deserve. Jones (2023) 4. Consider the targeted audience based on the demographics of the consumers who might use the facility. The ones that will use this clinic the most is family that are low income and need a quick visit with a doctor or families with kids if they are sick, they can walk right in and be seen and get the meds they need for their child. Also. The younger generation the ones in their 20’ s or 30’s for mental health gets on a plan for them to get the right help and medication they will do an assessment.
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