C201 Chapter 12

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Western Governors University *

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C201

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Marketing

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Jan 9, 2024

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docx

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C201 Marketing -Product Strategy/Chapter 12 – Quiz 1) Crafty Covers Inc. (CCI) sells some of its products like cellphone covers, sling bags, and wallets, by storing, displaying, and selling them in gift shops, supermarkets, and drug stores. This implies that CCI is a b) merchant wholesaler. 2) Where does the supply chain begin? c) Producer 3) For which of these products, store image is unimportant? d) Convenience products and unsought products 4) Goods and services are classified as either consumer or business, depending on the d ) purchasers of the particular item as consumers or businesses 5) A company that is a pioneer in bionics has developed prosthetic limbs that can respond to commands from the brain. They bring in potential recipients in order to make sure that the prostheses are functioning well with different injury types. Which of the following stages of product development does this scenario represent? ) Concept testing 6) Natural resources, such as iron ore used in producing finished goods, are classified as .c) raw materials . 7) Life insurance and burial services are examples of which type of products? a) Specialty products 8) Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices. When he is ready to buy, Brady will be purchasing a(n) _____ product. c) specialty 9) In a process called the _____, products pass through a series of stages from their initial appearance to their decline. d) product life cycle 10) Alberto works for Kahl Inc) an electronic goods manufacturer, and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests, and functioning prototypes. Alberto is working in which stage of new-product development? d) Product development 11) The first step in developing a competitive retailing strategy is to c ) identify a target market . 12) A product line is a group of _____ products marked by physical __________. a) related; similarities . 13) The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople. The Pampered Chef is a _____ retailer and uses _______. c) non-store; direct selling .

14) Which of the following is a result of the shift in product distribution practices from a single channel approach to a multiple channel approach? d) Customers can choose how they receive a product . 15) Which of these best describe the assortment of product lines and individual goods and services that a company offers to consumers and business users? d) Product mix 16) What are consumer products usually classified as? b) Convenience products, shopping products, and specialty products 17) Which of the following classifications of products apply to business goods and services? d) Shopping products and expense items 18) Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca Cola’s _____ of soft drinks. d) product line 19) Kerry has been analyzing the competitive standings of one of her products. Since she began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Kerry has also changed pricing strategies in order to remain competitive. Sales volume has dipped, and she suspects sales of her product have reached a saturation level. This item is in which of the following stages of the product life cycle? a) Decline stage 20) Advertising slogans, such as “Just Do It” or “Obey Your Thirst,” are _____ that are given legal protection solely to the brand’s owner. d) trademarks

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