Wk 1 Discussion 2

Q-1 Define the marketing information system and discuss its parts.

Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them  and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product

Name 5 personal skin benefit agents, their respective functions, and recommended amounts by suppliers in a body wash formulation.

Q.2) Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps

New Product: Alberta-Q It will appear in the family brand and house colour with slogan ...Quality at affordable price Planning Meeting: The senior management team of Alberta Paint Company met again to consider the issue of where and how to deploy marketing efforts among the carefully defined target groups in the paint market in Canada. The President’s opening speech focused on the need to resolve the lingering issue of where and how to deploy marketing efforts among the carefully defined target groups, in order to urgently introduced the new product into the market. Vice President Advertising: John I still believe that our efforts should be directed at advertising to take advantage of high brand name awareness. Research studies indicated that majority of consumers decide ahead of time on their preferred brand of paint before shopping. Advertising solely will play a prominent role in influencing the decision, and I stand by our Agency recommendation of Television commercials and…

Q-5: A firm A tries to estimate the relationship between demand for its product and income of the consumers. By estimating the relationship, it has been found that B= -0.85. Interpret such a relationship. (4)

Marketing question Determine how the key objectives of conducting test marketing before launching a product on a larger scale.

Q 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.

5.

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Q1: a. You are a business owner, and you use More-for-More positioning. What is your business? How do you implement More-for-More positioning? (I need practical example; not theoretical definitions) b. You are a business owner, and you use More-for-Less positioning. What is your business? How do you implement More-for-Less positioning? Is it sustainable in the long run? Why or why not?   Q2: You are a car manufacturer owner. Give your car a special brand name. Plot a Positioning Map to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota, Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and the horizontal dimension is for safety. Don’t forget to depict the market share size of your brand and the other brands on the map.

Question 8 Discuss the key strategies that can be used to enhance profits in markets with intense price competition. Use a local example of a company that is has employed at least 2 of these strategies.

Q.9 Write a cover letter for your questionnaire on your research topic? Q.10 For your chosen research topic, how will you administer the questionnaire through telephone? Also mention the advantages and disadvantages of it.

Q1. Explain the benefits and challenges of CRM. Customer relationship management?

Q1. Select coffee product and provide details of the company name, its marketing mix, segmentation, targeting, positioning and distribution strategies.

QNO:1 Differentiate following with an example. Compliance Based Culture VsValue Based CultureVirtue philosophy VsTeleology PhilosophyApathetic Culture VsExacting CultureLegitimate Power Vs Referent Power

Q6. Discuss the use of social media in the marketing of the product/service in Amazon retail company?

Question 8 In Monopolistic Competition, sellers try to develop differentiated offers for different customer segments. O True O False Moving to another question will save this response. TOSHIBA A F7 NAA F8 44

Is the statement true or false? Q959: Customized products are commissioned by particular customer.

QA) Types of warranties, Warranty disclaimers and limitations in UAE QB) Liability and product liability, Deceptive advertising, Labeling and packaging laws in UAE QC) Consumer health and safety, Consumer laws in the Middle East & in UAE

Ch 16. Which one of the following is NOT a factor in the Marketing Audit that should be assessed? Group of answer choices Whether the marketing plan achieved it stated financial and nonfinancial goals. Key factors that impacted the business for good or for bad during the past year. The current value of the brand and customer equity for each brand in the product portfolio. The number of times the radio station played the advertisement. Customer satisfaction scores and the number and type of customer complaints.

4. Blistex was reviewing price and promotion alternatives for two products in its line: Regular Blixtex and Sensitive Lip Blistex. The price and promotion alternatives for the two products by their respective brand managers include the possibility of using additional promotion or a price reduction to stimulate sales volume. Here's what we know. Blistex Regular Blistex Sensitive Lips 2.00 Unit Price Unit Variable Costs 0.25 Unit Contribution 75 $1.00 1.40 .60 Unit volume 1,500,000 1,000,000 Both brand managers are considering either a price reduction of 5% or an incremental increase of $100,000 in advertising. 1. What absolute increase in sales units and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Regular? How about for Sensitive Lips? 2. What is the absolute increase in unit sales and dollar sales will be necessary to maintain the level of total contribution dollars if the price of each product is reduced by 5%

Q2.                                                                               (500-550 Words) Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps

Would you recommend a brand extension for Brand 2 to cover products marketed under Line 4?

a. Explain problem statement of product quality toward customer buying behaviour. b. Explain problem statement of product price toward customer buying behaviour. c. Explain problem statement of product promotion toward customer buying behaviour.

Question 4 The below data represent the advertising expenditure and sales of Little Liu Ltd from year 2008 to 2017.   Table: Advertising Expenditure vs. Sales from 2008 to 2017   Year Advert. Expenditure Sales   (x, £000) (y, £000) 2008 8 30 2009 12 40 2010 11 29 2011 5 29 2012 14 43 2013 3 17 2014 6 20 2015 8 30 2016 4 22 2017 9 40 Total 80 300 Work out the values of parameters of the relationship shown in the Figure (i.e. work out the equation of the relationship).

Q: Provide a structured persona and related withdraw amount and check balance scenarios of an ATM for elder user having minor visual and reflexive impairments (problem in vision and movement of limb). Also suggest a low-fidelity paper-based working prototype of an ATM machine to support the mentioned withdraw amount and check balance scenarios. Note: this question is related from HCI subject kindly solved this corectly and in detail.