PSY 2307 - Chapter 5 Lecture

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Psychology

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Oct 30, 2023

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Chapter 5: Identifying Good Measurement PSY 2307 CHAPTER 5 IS DUE FRIDAY, OCTOBER 27, 2023, AT 11:59 PM, CST. 1
Outline Three Common Types of Measures Self-report Measures Observational Measures Physiological Measures Scales of Measurement Categorical vs. Quantitative Variables Reliability of Measurement Validity of Measurement The Relationship Between Reliability and Validity 2
Introduction Systematic observations require good measurement tools Most psychological phenomena are difficult to measure directly Learning Objective : Evaluate the reliability and validity of measured variables in psychological science No matter what a psychologist is interested in studying, every scientist faces the challenge of measurement. When researchers test theories or pursue empirical questions, they have to systematically observe the phenomena by collecting data. Such systematic observations require measurements, and these measurements must be good ones or else they are useless. Measurement in psychological research can be particularly challenging. Many of the phenomena psychologists are interested in motivation, emotion, thinking, reasoning are difficult to measure directly. Happiness, the topic of much research, is a good example of a construct that could be hard to assess. Is it really possible to quantify how happy people are? Are the measurements accurate? This chapter explains how to ask questions about the quality of a study’s measures. You will learn, first, about different ways researchers operationalize measured variables. Then you’ll learn how you can evaluate the reliability and validity of those measurements. 3
Three Common Types of Measures There are three common types of measures: 1. Self-report 2. Observational 3. Physiological In Chapter 3, you learned about operationalization, the process of turning a construct of interest into a measured or manipulated variable. Much psychological research requires two definitions of each variable. The conceptual definition, or construct, is the researcher’s definition of the variable in question at a theoretical level (e.g., intelligence). The operational definition represents a researcher’s specific decision about how to measure or manipulate the conceptual variable (e.g., IQ test, GPA). The process of measuring variables involves some key decisions. As researchers decide how they should operationalize each variable in a study, they choose among three common types of measures: self-report , observational , and physiological . They also decide on the most appropriate scale of measurement for each variable they plan to investigate. 4
Self-report Measures Self-report : Recording people’s answers to questions about themselves in a questionnaire or interview E.g., Likert scales Can be completed by oneself or another person A self-report measure operationalizes a variable by recording people’s answers to questions about themselves in a questionnaire or interview. To assess happiness or satisfaction with life, for example, a researcher my develop a rating scale with ten items that ask you to respond to statements like “I am satisfied with my life,” “In most ways, my life is close to my ideal,” and “The conditions of my life are excellent.” or How much do you agree or disagree with a particular statement (e.g., Do you think you are smarter than average). Self-reports do not always need to be completed by the person or population of interest. For example, in research on children, self-reports may be replaced with parent reports or teacher reports. These measures ask parents or teachers to respond to a series of questions, such as describing the child’s eating behaviors, the words the child knows, or the child’s typical classroom behaviors. 5
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