A Analysis On The Advertisement For Cantus And Herbal Essences

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

In his 1982 article, “Advertising’s Fifteen Basic Appeals,” Jib Fowles informs readers of various psychological human needs, defined as appeals. These appeals are used in advertising, to persuade consumers to purchase a product. Due to the prevalence of advertisements in today’s society, consumers have learned to block out advertisements. By using any of the fifteen appeals such as the need for sex, or the need for affiliation, companies can get into consumers’ minds, with hopes of selling their products. In other words, by appealing to consumers desires, the chance of marketing success

the ad you can see various skin tones on the women’s hands that are displayed. The ad

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

Inside the ad provides two people, a man and a woman, both of them are clearly undressed. In between shows the product the ad is trying to sell, axe body wash. The man is applying the product to him taking a shower. The woman on the other hand is not. Instead, the woman is applying whip cream to her chest, and she’s doing it for a reason.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top

Race representation in advertisements is often anything but diverse, however as time moves forward and attitudes in society change there has been a considerable amount of progress with the inclusion of more than the typical white male or female. One of the most classic examples of the progress in representation of more than one race in advertisements is with the classic body products from Dove and their commercials seen on TV. Upon exploration of Dove’s older ads, the typical female portrayed is a White female with either brown or blonde hair, playfully cleaning her skin, often times she has a face blooming of satisfaction and happiness. The classic ad for Dove’s Pink soap released in 1958 not only seems to be selling the pink and fragrant soap but a

Aristotle’s persuasive and effective appeals such as ethos, pathos and logos are used to convince an audience. These appeals are a mode of persuasion that is also used in a human’s everyday life. Whether an individual is watching a commercial, deciding to purchase a product or service by the influence of a friend or a stranger these appeals are involved during the process. According to a close friend named Fred, a TV streaming product known as the Apple TV was a recommendation among the rest. Each mode of persuasion had an impact on the decision-making. This is how Aristotle’s persuasive appeals were utilized.

Shea Moisture logo shows the effectiveness of its product and explains the treatment the product has perfected to help one from struggles with her hair. Shea Moisture claims their product is natural therapy for all. In my view, means that it is not just for one race ethnicity. it is for all. The ad states that the collection will help strengthen, grow, and restore when using the product. That statement will target women who seeks for those specific treatments to buy the product. Because not having the perfect hair society portrays could make one self-esteem decrease and become uncomfortable to show her

The ads that I got were all from the “Living” magazine by Martha Stewart. The first ad is from their 25 Anniversary Issue December 2015/January 2016. The second ad is from the March 2016 Issue, and the third is from the April 2016 issue. In their ads they emphasizes on the experiences that a product can make us feel, besides the material goods that we obtain, they advertised as a good experience that you could have if you buy the product.

Old Spice is an American males grooming brand. They have many different products which include deodorant, body wash, shampoo, soap, and etc. Old Spice was founded in 1937 by William Lightfoot Schultz and was first manufactured by the Shulton Company. It was first a women’s brand however later after success of the women’s products the company decided to come out with a men’s line in 1938. The men’s line was so successful that Old Spice decided to get rid of its women’s product line and turned it into a men product line company. The first and only products the company had until the 1970s were men’s shaving soap and aftershave lotion. They decided to shift from a men’s shaving product brand to men’s fragrance brand in the 1970. Then later on in 1990 Old Spice brand was bought by the manufacture Procter & Gamble from the Shulton Company. Procter & Gamble later created many different products for old spice which are deodorants, body washes, and body spray with many different types of fragrance and scents.

The second ad regarding fashion came from the Cosmopolitan March 2015 magazine. Covergirl’s ad was very similar to Maybelline’s ad. However, Covergirl squeezed everything into one magazine page. Covergirl has an ice-cream cone on the left side, a portion of the models face in the middle and finally has their different shades of pink compacted into a vertical column on the right hand side. Personally I dislike this ad because it is too cluttered for one advertisement. In addition, despite my favorite color is pink there is an overwhelming feeling because majority of this advertisement is pink.

The second ad is a commercial starring Angie Hill. In the commercial Hill is using makeup on her face, perfume on her neck and also showing the effects of it. As she is