E-banking in India: A Comparative Study of Public and Private Banks of NCR
Dr. Fozia
Faculty of Commerce, Aligarh Muslim University, Aligarh
Email: foziarazzaq74@gmail.com
Abstract
PURPOSE – The purpose of this paper is to know the perception of the customers’ towards dimensions of E-banking between public and private banks across Accuracy, Cost Effectiveness, Efficiency, Accessibility and Easy to use.
DESIGN/METHODOLOGY/APPROACH – A convenience sampling technique was used to recruit 320 customers through a well designed questionnaire from three Public Banks i.e. SBI, Punjab National Bank and Bank of Baroda and three Private Banks i.e. ICICI, HDFC and Axis Bank of NCR, India. The questionnaire is representing the desired range of
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These banks also introduced their internet banking services in the same period of time. Industrial Credit and Investment Corporation of India (ICICI) was the first private bank which gave its e-banking services in 1996 and other private sector banks like Citibank, IndusInd bank and Housing Development Finance Corporation Limited (HDFC) bank started offering e-banking services in 1999 only.
In 2010 the total amount of internet bank users was estimated to be 100,000,000, which is about 8.5 percent of India’s population. Recently, the speed and excellence of banking has changed by the latest technological advancements. Core banking solutions is the most important facility which improves the competency of banking services. Further, introduction of automated teller machines (ATMs) enabled customers to perform banking operations anytime. ATM is a highly accepted e-banking service among customers and works as an alternative banking channel (Hans & Kamath, 2013). Initially it was limited to the disbursal of cash but now it is used for delivery of a wide range of banking services such as accessing the account information, depositing cash, withdrawing money, generating mini-statement and online shopping, recharging online, booking tickets and many such facilities.
Table 1: Growth in ATM Installation (as on 31st march 2011)
Banks Number
Public Sector Banks 49,487
Private Sector Banks 23,651
The threats and opportunities in the e-banking line are increased due to the introduction of internet. The threat of e-banks and the point of equality concept are very highly used by the current competitors. There are rivals such as CIMB clicks, Hong Leong online banking and many more which cause Maybank2u.com unable to monopolize the market. As a consequence, the customers can exchange brands easily. Moreover, the customer of Maybank are likely to concern with the safety matter of online banking. They prefers to do transaction in the classic ways more than online banking due to their lacking of confidence toward security and safety matter of online banking. They are scared of hacker that might intercept their information. But other than that, the bank may significantly affected by the present macroeconomic situation across the global and adjustment in economic policies in South East Asian countries. This happened because Maybank’s goal is to widen Islamic business in markets such as Singapore and Indonesia as part of their target on the ASEAN
The present project is Sever Integrated Banking is the easiest form of accessing one’s Bank account. The main objective of this project is to facilitate the Bank Customer to access his/her account without having needed to go to Bank or ATM. Now we can access our bank account and conduct a host of banking transactions and inquiries through Internet service. The Net Banking solution’s self-service capabilities empowers customers to manage their banking activities better. The general procedure is that the Customer has to go to near ATM/Bank in order to access his account. The main disadvantage of this system is, it is time consuming, costly and it is a tedious process to go there for every small work. The current project gives the best alternative. As it is 24 hrs available and has a maximum reach even to the places where banks are not available. Customers can make fund transfers to others, knowing all information regarding all policies and also customer can pay all bills through net only.
With the advance technology, banking has become a 24 hours a day and seven days a week ability. Not too long ago banks were only open from 9:00am to 3:00pm, workers and businesses rushing to get to the bank before they close. Paychecks were handed out personally not direct deposit, cashing or depositing a paycheck entailed a trip to the bank. Now most companies have direct deposit and the printed paycheck is becoming a thing of the past, this is only one example of how technology in banking has changed in society. The electronic banking (e-banking) can be described as the automated method of new and traditional banking services which reduce cost, and simplify front and backend process satisfying customers.
The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking
In 2009, 10 million customers used mobile banking and this is expected to grow to 37 million by 2014. Customers that use mobile banking are not the same as online customers. Customers that use mobile banking represent a different segment of the market that other banking customers. Security issues, a perceived low value and expense, were the primary reasons that customers did not switch to mobile banking. Potential customers were reluctant to try a new banking service that are represented an extra cost and they were also afraid of losing control of their finances. Debit cardholders were the most active users. It was convenient for them because they could check their account at any time. Customers that used this service changed their usual banking channels and as a result -the bank had a higher retention for these users of online services.
ABSTRACT ……………………………………………………………………….. iii OZ ………………………………………………………………………………….. iv ACKNOWLEDGEMENTS ………………………………………………………....vi LIST OF TABLE ………………………………………………………………..…...x LIST OF FIGURES ………………………………………...…………………..…...xi 1 AN INTRODUCTION TO INTERNET BANKING…………………………..….1 1.1 Background of the Study ………………………………………………..…...1 1.2 Definition of internet banking …………………………………………...…...2 1.3 The Aim of the Study ……………………………………………………..…5 1.4 The Scope of the Study …………………………………………………..…..5 2 LITERATURE REVIEW ………………………….…………………………..…..7 3 INTERNET
Nowadays, most people are familiar with new technology development of electronic banking systems. Its not only provide the basic services like fund transfer and bill payments, but also doing the advance including provide the loan and card application. Electronic banking can define as the use of electronic delivery channels for banking products and services. Electronic banking services generally offered in two ways either traditional bank that is combine traditional and electronic delivery channels or virtual bank that operate entirely through electronic banking channel without having a branch network. It makes the business operational more efficient, faster and easier
In the days of virtualisation where working mothers and travelling sales-team prefer to use flexi-time and remote jobs profile; Internet is being adopted as a parallel medium of communication, transaction, and social networking. Internet banking is fast gaining momentum across the globe for its convenience and ease of conducting transactions at a speed and service levels never dreamt of, a decade ago.
Banks have traditionally been in the forefront of harnessing technology to improve their products, services and efficiency. They have, over a long time, been
In recent times the adoption of Internet banking as an ICT tool by financial institutions as a podium for carrying out their banking services has continued to rise globally from one continent to another continent. This development has resulted in the internet has becoming a major part of people’s lifestyle both young and old. Many organizations and businesses have been using the Internet to communicate and deliver their products and services to their customers including financial and banking industry has been also using the Internet to be one of their distribution channel with their customers. Institutions who the use of the internet as a delivery channel for
Internet banking is the act of conducting financial intermediation on the internet. It includes offering of information and selected services through the World Wide Web by banks and other financial service firm. For those who are quite new to the concept of online banking, this type of service offered by banks actually works the same way as traditional banking. The major difference lies in the convenience offered by online banking particularly when it comes to making payments, obtaining updated information of the account, or merging account statements. Rather than personally visiting the local bank, customer can now access their account and perform bank transactions using the computer. At the comfort and
On the bank customers’ survey, we also focused on education, because this might affect the demand for electronic banking products. For example, Kwast and Kennickell (1997) have illustrated how education play important role in determining household use of e-money products.
The study found out that most of the respondents have banked with their respective banks for at least three years but only a proportionate few uses e-banking products. The most used e-banking product is the ATM card and SMS banking. Again respondents were more satisfied with ATM card than their internet banking. The study also revealed that most respondents were dissatisfied with the effectiveness of e-banking but also admitted that the e-banking product have had a positive impact on their lives. In terms of the reliability of e-banking products, the results were mixed. Whiles some saw it as being reliable others strongly posited that the
For carry out financial transactions, online banking gives easier and more comfortable way.The people who uses Internet faces different kinds of problems when they use internet for banking.The main problem of the E-banking is hacking of the banking system. Hacker theft the personal identification number (commonly called a PIN number) and ATM card number when we use that kinds of electronic card. Mainly when we use ATM card and give a PIN number, then there should be a great chance to be theft the information. For the online payment the same procedure followed by the hackers when we give PIN and card number. The increase in growth of online banking now suffers challenges due to attacks and the risk of fraud data compromise. Consumers are now worried about the safety of their money and information[2].These are the major problems of our E-banking system.
For the individuals, e-banking can be a big help and can be more convenient especially for those busy people who does not have time to go to the banks.