A Formal Analysis of Lindt's Advertisement
This is an advertisement of a renowned Swiss chocolate company, Lindt. What is being advertised is the company's well-known product, Lindor. It is a chocolate truffle with a hard chocolate shell and a smooth chocolate filling. The ad is composed of several objects: In the foreground of the image, a chocolate truffle with chocolate filling pouring into it is placed on a marble table; in the background, a chocolate maker with only his half face shown is gazing at the truffle. A sentence "CREATING THE PERFECT GIFT IS A gift IN INSELF." and a box of Lindor can be seen at the bottom of the advertisement. In this image, different outlines are used to show various shapes of objects. For
…show more content…
Firstly, the chocolate truffle is obviously the protagonist in this ad since it is large. It incorporates more than one-fourth of the image. The chocolate filling is being poured into the chocolate shell and a swirl is made. The light and value on the truffle and the filling create a smooth, rich texture for the chocolate, suggesting that this is a delectable chocolate and tempting viewers to taste it. Secondly, the chocolate maker is intently looking at the chocolate truffle. His affirmative and serious expression implies that the production process of Lindor is exquisite, delicate and accurate as their chocolate makers make chocolate whole-heartedly. Therefore their chocolate must be of the highest quality. What is more, a further emphasis is put on the chocolate truffle as the chocolate maker's eyes lead viewers to focus on it again. Thirdly, the image advertises Lindor as a luxurious chocolate by using grand objects. For instance, the marble table, the golden logo "Lindt" on the hat of the chocolate maker, and the elegant package of the box of Lindor. All these would give the viewers a feeling of wealth and high-status, which lure them to possess the product. Fourthly, the text "CREATING THE PERFECT GIFT IS A gift IN INSELF." has two meanings. It stresses that Lindor is the best option while you need to choose a gift for others. Besides, Lindor is actually a perfect gift given to all people by Lindt's sincere
Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was
The advertisement is about Dr Pepper. It has a can of Dr Pepper in the foreground slightly to the left of center and a cold glass of iced Dr Pepper next to the can. They are sitting on a rooftop ledge. Out to the right of the can and glass of Dr Pepper, they have their slogan in white bold lettering, “Always One of a Kind.” In the background on the street below is a large blurry crowd, making the can and glass of Dr Pepper the main focus by standing out among the people. This placement of the advertisement illustrates the slogan, “Always One of a Kind.”
Hi. Joshua Diaz. For this assignment, I picked a candy, "Jolly Rancher", advertisement like you. When I see first your advertisement, I thought it is a medicine because of the words, "LIFE SAVER." The candy in this picture is very noticeable and big whereas other advertisements include diverse materials. It does not include any people and objects. Also, it has only two colors, white and dark blue. The white color looks healthy and pure to eat and the dark blue colored background support the candy to be main of the advertisement. The texts below the candy explains the taste of this candy and calories information. Customers can decide whether they buy or not it after reading this texts. However, unfortunately, customers cannot know the real
This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange
It focuses on the craft of premium chocolate making from cocoa beans sourced from manors around the globe. Cooking procedures are innovative. Production line groups use fastidious artisan abilities to make chocolates that
The main color is yellow, which is in accord with the butter. The yellow color filled with the sky, it looks like the scene of dusk. However, the color of the brand is red. It’s like in the dusk, and the sun rises again. In my view, it give us a signal that the Land O’ Lakes will never fall down, even in the dusk, it can rise again! Some words also showing on the brand, four words are italics. They are “sweet cream” and “lightly salted”, respectively. The sweet cream and lightly salted shows the taste of the butter. Consumers can directly know the character of the butter by the words. In addition, compared with those words I discussed above, the “magic candy” and “ recipes inside” are more catch people’s eyes. Since they have blood red color, and outside of them, a dotted rectangle covers them. As far as my concerned, the dotted rectangle makes the words inside more magic. It seems like the candy indeed has magic, because it gives me a feeling of twinking. Comprehensively to see this logo, we can find that it is symmetrical and balanced in general. It emphasizes the harmonious between nature and human. Everything in the image is
In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongest. One of the easiest ways to reach people is through their food; therefore, major food industries try to lure people in at all costs just to buy their products. The Fast food industry is the
“Dark, earthy, natural, intense.” These four words can be used to describe almost any aspect of Pana Chocolate’s range of raw, organic, handmade chocolate bars. The brand, founded in Melbourne, offers a range of chocolates available in the health food section at supermarkets that appeal to a range of consumers needs, being ethically produced, raw, organic, dairy, soy, egg and refined sugar free, vegan, and made from all natural ingredients (Pana Chocolate, 2017). Priced at $7.95 on their website (http://www.panachocolate.com), they are on the higher-end scale of the standard chocolate market, however the product oozes luxury throughout and lives up to it’s higher price point. This report will focus on the marketing implications of the packaging design choices made by Pana Chocolate in regards to this range of products.
As given in the research in the target group of 45-64 yrs., 38% of them prefer pieces of chocolates in USA. So knowing this figure the Montreaux should create pieces of chocolates as well other than the bars and candies. Also like about 57% are target market is female so different and fancy shapes like hearts and diamonds too would attract the customers.
Chocolate became “a respected scholarly subject” only in recent decades suffering from “puritanical prohibitions” of discussing food or writing about it that were recognized standards of behavior in the Western world. The reviewed book The True History of Chocolate is a valuable addition to what the public knows or, rather, does not know about chocolate, with an interesting historical background that makes an entertaining and useful reading and extends one’s knowledge of things we use daily, sometimes without realizing their long history of evolution and multiple meanings.
Jorge’s dream can definitely be a reality with the use of the proper tools that will differentiate him from his competitors. Jorge needs to position Chocolates El Rey in the proper market by conducting research and analyzing who his exact target market is. He needs to display the key attributes about his chocolates in order to build brand awareness and gain new customers. The chocolate industry is a huge industry which entails a large market to which Venezuela could penetrate. Venezuela has some of the best cocoa in the world, and this is exactly what consumers’ need think of when they hear the name “Chocolates El Rey”.
Therefore, the text shows a thematic development, which are split up into the different paragraphs. On the other hand, the second extract uses a larger variety of structures throughout the text. In the first paragraph the company is introduced and the beliefs which the company has (“We believe that every step from ban to bar is equally important”). Further, under a heading “with care” the history of the chocolate beans and how they reach the factory is described and then bullet points are used to describe how chocolate is created from the beans. Therefore, this text also has a thematic development, but in this text it is supposed to familiarize the reader with product and the process to allow the reader to trust the brand, due to the “traditional” way of producing chocolate.
The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.
Suzy started the joy of chocolate with the main goal of surviving. Her consumer goals were to create gourmet chocolates to a very high standard, attention to detail and offering a unique product is a very important to Suzy as well as specialist chocolates for customer’s requirements.
Thinking in this product makes me want to have some of it. The first impression people might have when they see this dessert is that it might be an expensive and luxurious product because of its embellished packaging. It can be identified by the cute design of the box due to the fact that on the left of the box there is a sumptuous ribbon that its background color is a combination between dark cinnamon and lightly caramel, furthermore, the ribbon has the brand´s name sketched all around it. The theme color of the whole box is pearly white what makes the letters of the brand, written on the top of the box, stand out in a bright gold. Moreover, bellow the ribbon there is a little description in French about the glamorous product and next to it a small window made of transparent plastic where the small pieces of the product are shown to the public. The most interesting thing comes after its purchase. I start feeling the anxiety when it is time to open this fancy box because as