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A New Look Of The New Edition Of Microsoft Office 2016

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Executive summary
Being one of the most valuable company in the world, Microsoft founded in 1975 is a successful creator and developer of computer technologies and software. In the beginning of 2015 the company stated that it is aimed at having more than 1 billion devices base on Windows 10 all over the world in the next few years (Microsoft, 2015). New edition of Microsoft Office 2016 is to be introduced to public as a modified version designed for tablet computers, smart phones and to be applied in various business and consumer markets. The main idea is to introduce a new look of the MS Office programs such as Word, Excel and PowerPoint provided with efficient features making the working process more comfortable, easy and safe; as well …show more content…

Competition
Nowadays the competition within industry is severe as the company is diversified and it meets rough competition in several key areas such as search engine and smart phones from giants such as Google, Apple and Oracle.
Market Description
Microsoft market consists of products, consumers and business users. The main feature of this very aspect is implied in diversification of product portfolio which is aimed at reaching the audience through erasing the boundaries of age, profession, social status (Microsoft, 2015). Operation systems are designed to be applied on computers and other devices as means of data storing or day-to-day operations including education, entertainment, health care, programs such as Skype can be used by professionals and consumers.
Targeted Segments:
Corporate (business market) – people engaged in large businesses, firms and corporation feel the need in sufficient software in order to work with information on different levels, bringing convenience into the process of collecting, storing and presentation of information as well as sufficient communication in pursuit of enhancing understandability and professional level. Features: professional software specially intended for

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