A Research On Social Media

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media can be a form of communication. Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. There blogs, blogs are platforms for casual dialogue and discussions on a specific topic or opinion. There is also Facebook, Facebook is The world’s largest social network, with more than 1.55 billion monthly active users. Users create a personal profile, add other users as friends, and exchange messages, including status updates. There is also Twitter, Twitter is a social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages. Finally there is also Instagram, Instagram is a free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites. There are many more social media apps but these are like the main ones.

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

Creators they are considered the ones that create content through videos, comments, photo, blogs, reviews, and lots of other forms of social media (Tuten & Solomon, 2013). Basically, without creators here would be no social media because they provide the means that everybody else can share (Schwartz, 2012). “As of August 2012, 46% of adult internet users post original photos or videos online that they

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

Technology runs our generation. Society has shifted from a focus of family to a focus of how tech savvy we can be. Phones and computers almost always lead us to online social media; as a result, most individuals have some type of social media interaction. In the article “Three Reasons Pinterest Is the Real Social Media Winner,” Krueger explains why Pinterest is the best social media and how businesses profit from it. Facebook selected as the number one social media where people can post pictures and interact with one-another; however, a new social media site is rapidly evolving that will change the definition of social media (Krueger). This social media phenomenon called Pinterest. This magical world called Pinterest

Over the recent years, new media has impacted on consumers more than ever. With almost half of the global population being active online and 30% of these owning a social media account, new media plays an extremely large role in society. These figures rise drastically each day. Social Media Today states that social media users have risen by a whopping 176 million in the past year (2014) with six new Facebook profiles being created every second. This is undoubtedly a market worth being a part of from a business perspective. Many companies are benefitting from this as they have seen this as an easy way to influence consumer behaviour and pick up on their habits.

Social media has created and encouraged sociocultural standards of feminine beauty by portraying women in what social media calls the “ideal body type.” The concepts of an ideal body type are unrealistic and unattainable. Most models and actresses that are portrayed in magazines, and on television look to be below a healthy weight. Social media creates a mindset that says, a person can never be “too thin.” This just makes it difficult for any women to feel satisfied with their body. Most of the public who buy magazines and see a fashion show on T.V, are not aware of what the mass media is actually doing. They don’t realize the major negative effects of constantly seeing photoshopped actresses and size 0 models, and labeling these type of women beautiful, while shaming other women who don't fit the mass media’s qualification for “beauty”. The public is not paying enough attention to this problem, which is why it is Be-YOU-tiful’s goal to bring awareness to the public on why having an ideal body type is bad and hurting females

My generation has grown up with technology in our hands since we were toddlers. We are dependent on technology, from Iphones, Laptops,tablets, ipods, even watches that keep us connected to a never ending supply of distant connection. Social media is the source of many problems in our society. One of the problems is the lack of communication in a relationship. One misconception about social media is that it has the ability to strengthen a relationship because you have another avenue of communication when in fact it is detrimental, due to lack of intimate interaction between two people. Social media not only takes away face to face interactions, but it leads to trust issues, cheating and a lack of confrontation.

Most people do have some type of social media account. Between Facebook, Twitter and Youtube there are many issues with these websites. With most people it’s just a simple way of connecting with other people, but for some people there are issues with addiction, copyright, privacy, you could offend people, legalized stalking.

Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

In today’s society there is a vast amount of information about anything you would like to research. It is easy for many of us to become over stimulated on whichever avenue we choose. Be it the news, social media, or just plain research, everyday people tend to get lost in the vacuum of internet life and lose sight of major life affecting issues. With all the distractions in today’s current society of comical videos, informative research or horrifying/distracting news stories the children are sometimes overlooked when it comes to proper/moral parenting. This issue of distraction is in direct relation to a major problem in parenting in the 21st century. One problem in particular is the catastrophe of child support fraud. Drug traffickers (Cartels), their henchman and deadbeat drug addicted parents are the only parties benefiting from the way the current system of child support is setup. This issue can be severely overhauled by mandating that every person who is a recipient of child support should be required to drug screening. The ease of child support recipients manipulating the child support system in the state of Virginia is awakening.

Groundswell is a book that focuses on the power of social media and how businesses have to learn to harness this power to remain competitive. The book is full of practical ideas of how the groundswell works, why it is so important in today’s business world and how to use it to maximize your marketing potential. The book gives examples of how some well known companies use social networks, blogs and other online platforms to learn how customers feel about their products and also provides explicit tactics to guide companies in using the groundswell in their own businesses. I think this is a great book if you are just beginning to think about how to use digital media for your business or if you are trying to learn how to connect people with social technology. It is not a difficult read as it explains concepts and ideas in a simple and direct way. The groundswell gave me a good perspective and firm knowledge base on the untapped potential of social networks.