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Abraham Maslow's Theory Of Motivation

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Abstract: This essay will discuss about what is motivation? what motivate people toward satisfy needs. The paper will includes three main artical theory by Abraham Maslow ( Maslow's Hierarchy of needs ), Clayton Alderfer ( Alderfer's ERC Theory ) and Psychologist David Mcclelland ( McClelland's Theory of needs ). The author will explain why motivation is important in an organization and how it will impact the organization. The three motivation theories will also be used together in order to enhance the staff’s motivation level to work and help the organization towards success. In the end will be the conclusion and opinions with my own expreriences.

Introduction Motivation is the force that derived into the actions and behaviour …show more content…

Clayton took Maslow hierarchy of needs into the three simple classes of needs:

Existence needs: Includes in Maslow's theory psychological needs and safety needs which have basic desires base on day by day life for example food, water, air, physical love and affection( Clayton P., 2009 ).

Reratedness needs: The second factor of Maslow's theory, relationship needs and esteem needs ( Clayton P., 2009 ). In this factor will make the warm work atmosphere as it is one of employee own house. The relationship between two person or more which will create the communication skill within work environment.

Growth needs: These including internal esteem and self-actualization ( Clayton P., 2009 ). They maintained the factor of motivation for future growth. Successful business industries are willing to take things from a good level into future best standard of all successes.

McClelland's Theory of Needs
Psychologist David McClelland built the theory based on Maslow's theory of needs in the year 1961 ( Netmba., 2010 ). David Mcclelland theory doesn't focuses on the issue of growth but he is more concerned about real behavioral consequences of needs ( Netmba., 2010 ) which have three main factor of needs by

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