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Advantages And Disadvantages Of Supply Chain

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Supply chain aims to meet customer needs and consists of all parties, including manufacturers, suppliers, transporters, warehouses, retailers and customers. (Chopra & Meindl, 2016) Firstly, in GDM’s own country, GDM is the largest refrigerator manufacturers. GDM focus on three models’ refrigerators that designs, promotion and manufacturers by themselves. Secondly, GDM depends on some suppliers, including the key suppliers in US and some local suppliers. Then, in GDM, there is not has a high concern between the procurement and supply chain function, and they ignored the information system and sophisticated techniques. In addition, GDM is short of internal collaboration because individual departments usually make decisions by themselves. Finally, …show more content…

In fact, GDM is lack of suitable routes to market and just has a major domestic department store chain. Online sales can affect customer experience and make it more convenience. For example, online retailer Amazon, the principal business model is business to customers (B2C) e-commerce. (Pauline, 2006) Internet can help customer select products easily and do not have to go outside. Another benefits for online sales is faster time to market. A company can launch a new product quickly by Internet than stores. For example, Walmart usually has a good sale with their new products on Walmart.com than retail stores. (Chopra & Meindl, 2016) Therefore, GDM can expand its’ distribution on online sales, rather than just on store chain. However, GDM has a bad reputation with cheap and unreliable refrigerators. A firm with competitive advantage usually seeks to meet customer needs through its products and services. To achieve strategy fit, company should make the competitive advantage and supply chain strategy has the same goals. The first step is to understand customer needs, the uncertainty and implied uncertainty. Design rate of innovation in the product one of the attributes in the first step. Due to GDM was suffered from the outdated models, it can add some new features on refrigerators or develop new designs to meet customer needs. However, Walmart customers may have less sensitive about product innovation. The second step is to understand the efficiency and responsiveness. Higher efficiency is important for GDM because it aims to continue achieve lower

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