Advantages Of Push Marketing

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

A product or service promotion strategy entails the style and form communications are made to existing and potential customer and the intermediary channels of distribution (Parmar & Kumar, 2006). Promotion may comprise of but not limited to media communications such as advertisements through radio, billboards, Television, newspapers and magazine. Other promotional exercises may involve discounts, offers/gifts, or intermediaries' contests. The strategies used in promoting a product or service carry one core objective; to make known the product in the market appeal to the existing and potential consumers (Parmar & Kumar, 2006). In this paper, appropriate promotional strategy for Pepsi's Soft drink and Nestle's breakfast Cereals are discussed.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Clearly, it is becoming a bigger part of e-commerce as a whole, resulting in marketing to flip on its head. The ever-growing number of consumers that shifted to mobile requires marketers to develop new strategies to attract and engage potential consumers who are on the go, or who prefer to use mobile devices for all types of online transactions.

The incredible pace of technological advancement is a challenge for all companies. In recent years, the greatest growth was seen in mobile devices, which challenges companies, like REI, to keep up with consumer demands. With mobile devices, customers want to interact with companies on their terms. Companies, like REI, can respond by offering personalized marketing directed at users of mobile devices. Mobile devices are also leading the charge for new payment methods, NFC enabled devices and mobile

The constant technology environmental changes have changed the way companies operate and consumers purchase products. Companies must stay abreast of new ways to advertise their products and make service fast, efficient, and reliable. Consumers are now looking for ways to order and pay for products with ease thru the use of apps, and smart phones. If companies do not fit their product in some form in the palm of the consumers hand thru their phone they will

This business plan is for Reek’s Bistro, a new medium-sized restaurant located in the Triangle area of North Carolina. The Triangle is made up of three primary cities of the Research Triangle metropolitan region, Raleigh, Durham, and Chapel Hill. Reek’s Bistro will focus on Mediterranean cuisine in an American style restaurant environment. An emphasis will be on natural foods that taste good and are good for you. The restaurant will procure locally grown produce, while offering additional services and products, such as catering and Reek’s Bistro brand items sold in grocery stores.

Marketing in the digital age has become a thing of beauty. There have been some truly amazing campaigns in recent history that would leave the likes of Donald Draper (AMC’s Mad Men ) flabbergasted. One of the more successful strategies seems to be the corporations leveraging the target audience to market their products on their behalf. Frito-Lay saw success with their Crash the Super Bowl campaign, Fitbit has taken off with their social media presence, and Samsung raised the bar with their “impromptu” selfies. All of these companies have found ways to advertise their products without having to lift a finger; rather, the consumer does all the work.

Pull marketing refers to an attempt to get the consumer to come and see what product or service your organization is offering. The consumer is enticed so to speak, by the promotions and advertising being presented. Land O Lakes used the pull method of marketing to promote the new butter spread with olive oil, with a commercial of an Olive painted with cow markings, and created the “Colive”. The promotion included a free coupon to try the spread.

One Nordstrom salesperson increased the amount of merchandise he sold by 37 percent by sending text messages and e-mails of news and promotions to the cell phones of his customers. Mobile marketing can have influence inside the store too. Consumers increasingly re using a cell phone to text a friend or relative about a product while

Marketing has always been on the cutting edge of technology. The communications technology explosion of the past 40 years has created a complete melding of technology and marketing. Technology not only needs marketing to identify customers and sell products, but marketing must optimize its use of technology to locate and target customers. Universities are offering degree programs in digital marketing.

We live in a day and age where marketing and advertising is stronger then ever. It is essentially in our face every where we turn, from the clothes we wear to the music we listen to and even the device we use to listen to our music. Marketing and advertising touches our lives everyday without our really ever even noticing it. Marketing professionals have a difficult challenge before them in figuring out a way to create a public interest, and a want for their products if they are to become adopted. Various marketing communications tools provide the means to which they will best reach the public. In the early 1990's marketing professionals for PepsiCo choose to heavily promote and advertise a new

Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotion). Today, in the average consumer packaged company, sales promotion accounts for 74 percent of all marketing expenditures. Several factors have contributed to the rapid growth of sales promotion, particularly in consumer market. First, inside the company manager face greater pressures to increase their current sales, and promotion is viewed as an effective short-run sales tool. Second, externally, the company faces more competition and competing brands are less differentiated. Increasingly efficiency has declined because of rising costs, media clutter, and legal restraints. Finally, consumers have become more deal oriented, and ever-larger retailers are demanding more deals from manufacture.

“The Global Media Group viewed Coca-Cola’s Flaschenpost campaign in Europe as an example of the potential of mobile marketing”. Customers can receive unique codes imprinted on the Coca-Cola boxes, cans and bottles when they buy the products, and then they use the codes to download free mobile content. As a direct result of this campaign, “more than six million free wallpapers and ringtones were downloaded to mobile phones”.

Different tactics have proven over the years to draw consumers in. These tactics have proven that there is not a bright future for mass marketing. The idea behind successful marketing now, is to not tell someone that a product will make them happy, but it is about showing them how a product will make them happy. An example of how this shift in marketing has occurred is with what Samsung did for its’ customers at random airports. Samsung didn’t put up giant billboards and come up with a catchy song to draw any and every person to their product, they instead targeted those who