Advantages and Disadvantages of Internet Advertising In Promoting Products to Consumers

Using the internet to advertise is a relatively new phenomenon. Many businesses are moving away, or have moved away from traditional advertising, where viewers see a thirty-second ad on television during prime time or during a sporting event. Advertisers find this costly and the Ads do not reach as large an audience in a convenient time as advertising on the Web does.

Online marketing is an important step for a company to take. There are several advantages that come from online marketing for retail. In order to know those it would be beneficial to know the various kinds of online marketing methods that exist to clients looking to succeed in online marketing. Those methods include banner placement, internet search engine placement, search engine optimization, e-mail newsletters, link building, article submission, affiliate marketing, online direct selling, pay per click advertising, and online public relations (Livnat, 2009). All of these methods allow companies to reach customer bases in one way or other. Below is listed key advantages related to marketing retail online.

A way that the internet benefits by internet marketing is by providing all the necessary information about the product or service that the person is providing. Businesses are increasingly enabling the customers to find out even more information about their product. For example some companies advise you how to wash certain clothes so they do not get ruined and stay preserved. Organisation strives on building a customer and business relationship so by maintaining this they cater to the customer’s needs and wants. On the other hand on a customer’s point of view, this is a down fall because they would not be able to see or feel the product unless they purchased it first which increases product risk. Also another disadvantage of this is because the items get shipped, and if product gets to the consumer damaged the company does

Advertising has steadfastly served the print business for a long time, and was connected to the Internet with each desire of achievement. Web promoting started with Center and Siegel 's in well known Green Card Lottery message on the Usenet website in April 1994 and was followed in October by publicizing arrangements for AT&T, MCI, Sprint, and Volvo on Hot-wired lastly the thought got on. The Advertisement developed in advancement, and today there are Static, pivoting, looking over, enlivened, streak and interstitial standard promotions all which are intended to create movement, expand brand mindfulness and produce leads and deals. Web organizations were established on publicizing incomes, and for a few years the organizations flourished.

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

58.01— Analyze the types, advantages, and disadvantages of Internet advertising (interacting personally and wireless network).

In regards to advertising in order for companies and businesses to prosper, they need advertisement to reach a large number of people. The retail advertising manager at this newspaper could also look into online marketing and advertising, which would be cheaper and possibly reach more people. “Advertising in the online social networking environment should be an attractive proposition for marketers” (Voloaca, Bratu, Georgescu, Ghencea, & Voicu, 2011).

Internet marketing brings a lot of opportunities and benefits to businesses for instance reach to wider audience therefore raising awareness of the brand and attracting prospective customers, reducing overhead cost of the company as running and online business does not require as much finances as a regular business, and

Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for

Each web site will be customized to the customer and will portrait an attractive, professional image to the target audience. When one considers that the average broadband user spends 48% of their leisure time online (Watershed Publishing, 2007), the rationale for investing additional funds on Internet advertising spending becomes obvious.

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

Advertisement is nowadays necessity and not an option. Advertisement plays a vital role in present world and is not limited to any particular sector. And is also not limited to any age group. It also help gain popularity. My article talks about Advertisement.

Online marketing is all about promoting business through the web. The application of online marketing is efficient enough to reach the potential customers. This type of marketing is different from the traditional one. Since more and more individuals spend their time on the web, the rise of social media networking sites has taken over. People find what they want through the web and feel comfortable searching for products and services on their mobile devices, laptops or desktops. Digital marketing simplifies this scenario to the maximum. In every way, digital marketing or internet marketing is more advantageous than the traditional marketing in this scenario. With this, the information can be spread around the world in seconds. Furthermore, the cost of setting up a digital campaign is not very expensive. All you need is internet connection and knowledge about digital marketing.

Advertising is the best method for businesses to convey their products to the consumers because they make it look good through their eyes. The internet is being used to advertise also as

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;