Advertisement Analysis Of Advertisement

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Healthy living is a common goal for many individuals in today’s society. Many individuals state that the motive behind healthy living is to maintain their outward physical appearance; however, not as much do individuals state that the reason for their healthy living is to maintain their inward physical appearance, such as the health of major bodily organs. Eating healthy is vital to keeping bodily organs functioning properly, and the advertisement, created by Fortis, portrays this. The advertisement tries to encourage the audience to live a healthy lifestyle by making the decision to eat healthy from the use of the emotional appeal in the text, and the connection between broccoli and kidneys in the picture. These two techniques combine to make it easier to convince the viewer to eat healthy.
Before trying to understand the purpose of this advertisement, it’s best to observe the creator of the advertisement. As denoted by the emblem towards the bottom of the advertisement, it was created by a healthcare company in India, named Fortis. Fortis is known internationally as one of the top medical institutions in the world. By Fortis being a healthcare company, they often preach about making healthy lifestyle choices. From their track record on encouraging the public to stay healthy, it is expected that the motivation behind this advertisement is to do the same. The other emblem on the bottom of advertisement shows that it was released on or around World Kidney Day. World Kidney

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