Amber Inn & Suites Case Study

Amber Inn & Suites is a 250 property hotel chain located in 10 western and Rocky Mountain States (Kerin & Peterson, 2010). The company was founded in 1979 and they operate 200 Amber Inn properties and 50 Amber Inn & Suites properties (Kerin & Peterson, 2010). They have 30,000 total rooms with an average of 120 rooms per property (Kerin & Peterson, 2010). The company has had five consecutive unprofitable years and the company wants to be profitable within two years. This case will provide a summary an analysis of Amber Inn’s options and an examination of their strengths, weaknesses, opportunities and threats.

A company may have identified its target market, but selling its product may entail identifying even smaller, better defined target groups.

The interworking’s of a large corporation such as the Intercontinental Hotel Group (IHG) requires careful examination to ensure the company can obtain and sustain success within the industry. Throughout the internal environment analysis, the report will provide insight one the resources, capabilities, core competencies, and competitive advantages being deployed by IHG. According to the 2015 IHG annual report, “IHG brands primarily use a franchise based business model, where the hotel group manages hotels on behalf of the hotel owners” (InterContinental Hotels Group, 2016, p.12). In addition, the business strategy allows for an asset light strategy, where IHG can help the hotel owners generate higher returns on their invested capital.

I have reviewed the trend analysis for the Dreschler Hotel and competing hotels and find that in comparison to the competing market, Dreschler is well within the numbers on average. Occupancy rate as compared with like hotels appears to be almost par with an average of 99.3 index for the last six month period of 2005. This is stating that on average Dreschler is almost at the same rate of occupancy as other competing hotels. The average daily room rate comes out to a 100.8 index which is stating that the rate being charged daily is at or above what other hotels in this competing industry are charging. The same with

In the PESTE (Political, Economic, Socio-Cultural, Technological, Ecological) analysis the group discovered many circumstances that are currently affecting the hotel industry. The threat of terrorism, the financial crisis, the evolution of travelers, the development of technological advances, and the effects of global warming and natural disasters

The reports related to profit, investment, etc at the end of the month takes time to get it.

Size feature Intercontinental Hotels is in danger. The grater Intercontinental resorts and hotels gets, the more purse they have to pursue new markets and guard themselves versus competitor, Intercontinental Hotels has a big impact, so an analyst must lay more weight into it. Own a long-term positive. Have a long-term positive effect on this structure, which adds to its amount. This specific factor will drive to a lowering in costs and to rise in revenue for this structure. Intercontinental Hotels is a difficult qualitative factor to defend, so vie foundation will have an easy time overcoming it. A powerful brand name is a main strength of Intercontinental, This gives Intercontinental Hotels the ability to charge higher prices for their products because consumers venue extra amount in the brand. Having a strong name as intercontinental hotel Makes them not afraid of their competitors. When given a choice, customers are faithful to Intercontinental resorts and hotels. In state of targeting all customers, Intercontinental resorts and hotels only needs to target new customers in demand to cultivate their business, faithful can be known as a customer stick to approve that your organization’s service offer is their

This present case study is aimed at analysing two terms that often go hand in hand, leadership and management, also find out different styles of leadership and management within the organisation Hilton Hotels Corporation and finally proceed to explain the effect of those styles on employees/staff.

Accommodation operations such as the hotels, it has been indicated that, the hotels have an important influence on tourism industry since they facilitate the provision of food and accommodation to the tourists. A large hotel may cater for both business and leisure guests, business guests, usually from Monday to Thursday, and a short break guest from Friday to Sunday. According to Horwath consulting, a London based consultant

Over the five years to 2020, revenue is projected to increase at an annualized rate of 3.4% to $978.7 billion. In 2016 there will be some new trends emerging as hotels will have to compete with growing popularity of companies such as Airbnb. Millennials have shifted the focus from hotel loyalty to more novelty related experiences. The overarching experience that many of these hotels in the industry are shifting to is updated bars and lounges that spill into the lobby. Renovation will be on the upswing over the next few years as guests desire more technology, more stimulating social experiences, and better food and snack choices. Hotels will be looking to charge more fees and surcharges on amenities as occupancy rates increase. This goes without saying, demand drives prices, and the hotel industry will be in the driver’s seat in the coming years.

With the opening of a new hotel, providing the best service is daunting when expectations are high on top of expecting a high occupancy. That said, the program should be altered which would require a new design and brand however implementing a longer training time would ensure proper training.

(Brotherton and Mooney, 1992; Kimes, 1989a/b), states that “hotels have also successfully adopted and implemented the RM concept, boosting their operational performance by increasing both occupancy and average room rates” .

The Beachside Hotel needs to address issues of high employee turnover and low occupancy rates

Summary: The Blue Ribbon Hotel have been having issue in predicting the occupancy level. As a result, many problems is arise both to guests and staff. The front office manager’s impact on the guest cycle and action that should be taken to keep the relationship with the guests and to attract more income. The executive housekeeper has a great impact on the staff and guests. Great actions should be taken to change the way of her management in order to make better performance.

Introduction Origin of the report General objective Specific objective Scope Methodology Limitation The organization Profile Bacground Five star Hotel Industry profile Departments Team Work Team Work How team works SWOT analysis of Westin Findings Problems Recommendation Recommendations Advantages & disadvantages of recommendation Implementation Contingency plan Conclusion Conclusion