An Operational Marketing Plan for a New Magazine Entering the Magazine Market

In this report I have focused on Vogue magazine. Vogue is a product from the magazine publisher Conde Nast which publishes magazines including Glamour, GQ and Vanity Fair.

The main purpose in Carr writing this essay is to expose the small amount of diversity involved with the magazine industry, which has always been

Right of the bat, the 1950s saw magazine and publishing companies facing an exponential growth in popularity. Due in part to the public’s fear of both the “Cold War” and the “Korean War”, family oriented magazines like The Saturday Evening Post and Look continued to post articles highlighting current events, fictional stories, family life and illustration. As they grew to the top of the consumer market, women became the primary demographic for these magazines. The most prolific magazines in the women's market where Ladies Home Journal, Woman’s Day, Woman’s Home Companion, Good Housekeeping, Redbook, McCall’s and Cosmopolitan. (www.illustrationhistory.org)

Considering themselves as ‘the only weekly magazine for women with brains ', British publication Stylist has become one of UK 's best-selling women 's magazines since its launch on 7 October 2009. Stylist operates under the same publishing company as brother title, Shortlist- a free weekly magazine for men. This independent publishing company, Shortlist Media Ltd is run by the chief executive, Mike Soutar and have liaised with film producer Matthew Vaughn and French Connection

In the 21st Century there are many ways of marketing, promoting an idea, opinion, or product. Commercials, events, workshops, and the internet are ways that information can be obtained by consumers, and it also gives people opportunities to be enlightened or object to other person’s views or ideas. In addition, magazines are a useful tool for an individual to gain insight on different topics from one product and explore opinions from many reliable individuals. This essay will explore three magazines all from the same publisher; Parents Magazine. The target audience

Magazines have implicitly and explicitly been influencing humans for decades. They are continually more involved in the media, however the market is highly competitive. It is extremely important for magazines to maintain the readers’ interest and loyalty therefore they must excel in its appearance and content. Helen Brown created the Cosmopolitan magazine in 1965. It holds a spot as one of the most successful women’s magazines of all time, and proceeds to be the number one selling monthly magazine. (Ouellette, 360, 2005).

The Canadian Magazine Dispute is one of the unmistakable clashes with suggestions for social concerns. It is one of the few issues inside and out that were embraced for the sake of shielding nearby societies from globalization. The debate originates from offering of the high rate of remote magazine, which are American, making a negative effect on the Canadian magazine industry.

The expansion of the magazine industry in the post war years gave the American public easy access to ideologies that were being presented in advertisements.3 Also in the post war years, cultural shifts magnified longings for immediate gratification, with the middle-class becoming more open by a leisure-oriented consumer ethos.4 Carrie Pitzulo, author of Bachelors and Bunnies: The Sexual Politics of Playboy, states “with more disposable income and a diminishing sense of identity, growing numbers of men looked to magazine’s to confer an identity to guide them through the expansive consumer market”. These male-targeted publications presented an image that encouraged men to reinvent

The majority of these article are about lifestyle, architecture and luxury. It’s one of the successful magazine running in the industry. While looking at the magazine the cover of the magazine grabbed my attention. It had Jennifer Aniston sitting naked wearing a tie which covered some of her body parts. While on the other side of the magazine it shows George Clooney wearing a luxury suit and he’s all covered up. As we can see, the media is giving the society a negative portrayal of woman, where they are shown as an enjoyment for others (usually men). As seen, in this picture the model is the centre of attraction to get males attention or approval. While on the other side. the male model is shown standing with confidence and luxury. However as we know these images are commonplace in the mass media, and that woman have accepted these images as

The audience for this magazine is generally women, as they are targeting them with their clever and adept choice in titles as well as their diction used. These articles are ‘hot topics’ and will never grow old. “How I Lost 30 LBS! (and got my life back)” is one of the main cover articles that obtain the attention of a great majority of women. This is because many women in today’s society feel they are overweight and/or can improve on their health by losing extra body fat. Furthermore, this article easily gets woman's’ attention with the title of the article, which says how she lost the weight. As a result, many women will buy this magazine to be similar to Jennie Garth and have a new, hot, and improved body. Another article in this magazine is “Anne Hathaway’s Sunset Wedding”, is another cover article in this magazine, this article grabs the attention of many people, who are wanting to get married, or have already been married. Furthermore, after the title in states ‘all details inside’. This creates suspense and a cliffhanger great enough to persuade somebody to purchase this magazine. Another featured article is “How My Heart Attack Saved My Life”. Before this title, in a brightly colored red box it states ‘exclusive’ boldly. This then creates the idea that People magazine is the only place to read this article. In summary through a clever written titles, that

The main purpose of a magazine was to entertain and to amuse, and do it quickly. The 1800’s started with the popularity of the literary review, featuring works by popular authors, including well known transcendentalists like Ralph Waldo Emerson (History of Magazines). Some magazines began ranking works, creating the concept of a best seller. These made it easier for the common person to access and understand great works of fiction as well as essays. Earlier magazines had been more scholarly, but had not grabbed the attention of the public.

I’m going to give you guys the top 10 tips for diving into commercial magazine photography. Every amateur photographer who’s ever flipped through a magazine has shared the same fleeting thought: I could do this. I am this good. The difference between a working professional and a dedicated amateur is fairly minimal these days, and it has a lot more to do with business decision-making than talent or equipment. The full-time professional starves his way to the top. Typically a full-time pro goes to photography school, where he learns darkroom techniques, film chemistry, light physics, and the hard, cold reality of living paycheck to paycheck for decades. Breaking into commercial magazine photography is becoming easier every day. Many amateurs

Playboy has been a very controversial magazine over the past 50 years but has somehow managed to become an important brand along with the man who created it, Hugh Hefner. Both have come to obtain amazing status worldwide and have become symbols or icons in the United States, Hef as a sexual icon, a ladies man who built the magazine’s enterprise on his own and the magazine has strived and produced interesting, unique and controversial topics for men around the country. It’s interesting to see how today, when magazines have been on the losing end of news and entertainment it’s still striving and has become ever so important in the American life, no longer a simple magazine, playboy has become something much more and for that reason I have decide to investigate how is it that a magazine as controversial as Playboy has become a national icon in the US?

The purpose of this memo is to compare and contrast two individual magazine websites: Seventeen and National Geographic. From their titles alone it can be understood that they cater toward extremely divergent audiences. Seventeen which forms a convenient source of celebrity gossip, fashion advice, and more, reflects the adolescent values, needs, and attitudes. For example, the overall format might reflect the average reader’s appreciation for gossip, speculation, or their need for a kind of vicarious thrill. The advice and tips scattered throughout might assist readers in making decisions. Alternatively, National Geographic contains informational articles relating to science, current events, archaeological findings, and much more. It is designed for a more mature, intellectual, adult audience

My production would be very successful and popular with the market in the final production. I think this because I feel that my magazine has a distinctive appearance and fills a gap in the market, by using cross-genre. I did this buy doing research of genres, and finding that two of the most popular with my audience are both gossip and fashion/style magazines. So I have decided to create a magazine which is using a lot of aspects from both these genres of magazines, to create something that will bring in the readers of both these types of genres, making the magazine audience a lot wider, as they can get the same amount of information from just the one magazine rather than going out