Apple Isn 't Made More Iphones 7s Essay

A total of 96.8 percent of phones out in the word are either iphones or androids according to the 2015 recorded phone sales. Since 2010 apple and and android has been fighting and competing with each other trying to achieve that top of the smartphone market. It all started when Samsung released their bread new Galaxy S. This phone was identical to the iphone, having similar looks and similar icons. Many people consider this new Androids product better at this moment because android has been out for a longer time, and still provide mind blowing devices like this one. This situation made apple very furious because this new android device was a replica of their iphone. The market prices went crazy and people started favoring androids because how they looked and acted just like an iphone and it was and a completely different price range. There forward androids started selling more than their own iphone. This made apple step up their game in production and started listen to people 's comments. This is when the real fight begins. This is when people started seeing that apple in general is better than android offering more to the people and offering what they asked for.

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

After a half circle of product life cycle Apple refreshes its offer with new features and decreases the price of the previous offer. Thus the market skimming has become the strategy and thus practicing market leadership in product-quality will cover the high cost and R&D. Thus the each year apple enthusiasts are getting the higher value of high quality and advanced features in the closely same price which actually comprises everyday less-price as well.

This milestone, which covers Section II of Final Project Part I, should be a paper structured as follows:

Introduction: With the very high demand in the market place for a musical device called the IPod, it’s no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York, and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone, gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby,

HTC faces stiff competition with Apple and Samsung. Apple’s iPhone is considered as the benchmark of the industry and operators such as Spring is willing to pay $15.5 billion dollars to Apple just to have the right to sell iPhone. These demonstrates the popularity and the strength of iPhone. Furthermore, Apple’s iOS has much higher number of application downloads and higher revenue for the developers than the Android system. This signifies that developers with limited resources might only release their newest application for iOS. This is shown through the number of available apps for iOS against Android, with iOS having around 200,000 more apps than Android. This makes iOS more attractive than Android to the consumer. This in

This includes judgmental approaches. The importance of this strategy is to address the forecasting subject by assuming that consumers are aware of high quality of the company’s products and can recommend others to buy the same product. While utilizing this approach, the company gathers the knowledge and opinions of the people, therefore they become in a positions where they would know the appropriate demand for their products. Because of utilizing this strategy, Apple Company’s worldwide annual revenue grew by $65 billion in 2010, and increased to $156 billion in 2012 (Mehling, 1997). One of its products, the iPhone, when was first launched, has been so comprehensively respected that it was dubbed the "Jesus Phone”. Five years later, its impact was so huge that its latest recapitulation possibly would accomplish the astounding achievement of redeeming the US economy. The tremendous growth of its iPhone, iPod Touch and iPad products has brought about the large growth of the company. In order to forecast the demand for its product through judgmental approach, the company carries out surveys as an approach which is called “bottom up” approach where everybody contributes his or her opinion that makes up their final forecast (Apple Computer Inc., 2006). This strategy has enabled the company to introduce innovations in cell phones, transportable music players, and private computers that has increased the demand. For

Apple is company that enjoys one of the highest stock prices of any publicly traded company in today’s market. In the past year Apple stock prices have ranged from $103.13 to $161.6 in the past year alone (Yahoo Finance 2017). With Apple stock, there are trends during each calendar year that can cause the price to fluctuate. During the months of July and August we can see that the price of stock starts to rise. This could be attributed to time where school is beginning to start up again for that year. During this time, we see massive spending on supplies and equipment that students need to be successful in the classroom. One of these items that we see becoming an increasingly important part of education is a computer. Because of this, we see an increase in the sale of MacBook’s as students head back to school. Another trend that we see during the summer is the apple keynote convention. During this convention, Apple reveals new products to be released later that year. The iPhone 7 debut was envisioned as an industry changing configuration with only one

In 2014 both Apple and Samsung sold a combined total of about 108.2 million units of their products! Samsung sold about 71 million units while on the other hand Apple sold 94.75 million units. For the past few years, the competing and comparison between Apple and Samsung was at its maximum. Fights started between people to prove an idea about which company is the best but they did not know that they were only comparing their smartphone. That is not the only thing a person should concentrate at while comparing two of the biggest multinationals in the world. People should look at the sales of all of the company’s products, their profits and losses, the history of the company, and the reviews of the people about their

With Apple the Growth has been substantial and it can be stated that the Products have reached a maturity stage and hence there is a chance of decline. This has also been evidenced to certain extent as Samsung has taken over as the market leader in the mobile phone segment. The emergence of cheaper brands like Lenovo etc has also been a challenge for IT products of Apple. However it is also true that Apple has always focussed on consumer trends and demands and thus has been capable of avoiding the decline stages. Further market development and diversification strategies have been suitably implemented

By making their products differentiated from the competition, Apple can establish their own price. Apple believes that people will pay some more money if they know that what they are buying is better and more reliable. That is also the reason why Apple sells the same products all over the world, making no selection or differentiation depending on where the market takes place. The high costs of Apple’s products are the one of the reasons why Apple Inc. preferred to be

Diversity in products and their prices helps Apple remain an inelastic company, regarding their demand. If a price rises for one of their products, there is sure to be another product that moves into that previous product’s price range that is still comparable in design and quality. There will always be people to buy the more expensive items not only because of Apple’s positive brand recognition and loyalty, but because Apple consistently produces quality and innovative products; including, if Apple finds a defect or fault, they fix the problem for free or replace the product altogether.

Also, as the purchasing power of the common has risen in various markets across the global, the purchasing of luxury products have gone up. For examples, the iPhone, iPod, iPad and the most latest technology, iWatch. Having these products are considered as statues symbols in many societies which have also increased the sales of Apple Inc. products. Another big social influence to the Apple Inc products is the rapid growth of the music industry, which have improved markets over the cyber space as well. The main exclusive music store is the iTunes and it is ahead of any of their competitors. Thus, in all Apple products benefitted from the social aspects as it has started defining a modern individual lifestyle.

When one thinks about innovation, one might think about the incredible things that humans have done thus far with its existence on earth. From putting a man on the moon to exploring the depths of the ocean, man has innovated devices that push the limits of the human body and its existence. However, for this paper, one might think of innovation as simple a universal remote or an app that controls everything in one’s house. Is Apple, Inc. pushing innovation into realm that will allow humans with iPhones to control everything around them? The main question and idea is: Can innovation become bad?

In economics the demand of any good is “the amount of the good that buyers are willing and able to purchase” (Mankiw, 2012). When considering the demand of smartphones there are several determining factors that correspond with it. One of the key factors is income. As smartphones are normal, or even luxury goods, then there is a positive correlation between consumers’ income and the demand for the product. In other words, when consumers’ income rises the demand increases; when income falls, the same happens with the demand for the product. “Employment is rising and wages are starting to trend upwards” (The National, 2014) - this fact results in a right-shift of the demand curve of smartphone market on the whole as it shows in Figure 1 below, where D represents the initial demand and D’ is the demand after increase of income.