Apple: SWOT Analysis

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Apple SWOT Analysis Introduction Apple is one of the most formidable competitors in the smartphone, tablet PC, laptop and music services arena globally. There are competing companies to Apple that continually expand adjacent market segments and excel, with Google's Android operating system and over 50 different devices being one of the most significant (Apple Investor Relations, 2013). The intent of this analysis is to evaluate the strengths, weaknesses, opportunities and threats (SWOT) that Apple poses as a competitor and devise a series of strategies for taking advantage of their vulnerabilities to gain market share. Apple SWOT Analysis Apple's strengths include the following. First, the company has a unique and highly differentiation supply chain that is able to quickly take conceptual designs and transform them into finished products (Cusumano, 2008). Complimenting their supply chain is their second significant strength which is their new product development and innovation processes that continually create products that redefine entire product categories (Cole, Matsumiya, 2007). Third, the creation and continual development of the Apple iTunes platform has revolutionized the music and electronics industries, illustrating the power of a platform to monetize a business (Jonash, Koehler, Onassis, 2007). Fourth, Apple has created a unique organizational structure that is very difficult to replicate, taking product engineering, ergonomics and usability, and

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