Apple.com vs. Blackberry.com: A Website Comparison

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

Now a day everyone have a phone that he can communicate with anyone around the world, whatever if its '' I phone or Black berry'' ,there's a huge difference between the shape and interior of the '' I phone and Black berry'' all that because everyone are from a different company that it created to the client also for the uses itself for their own needs. So, in my research I will Mention four different ideas, the phone shape, interior, companies, users.

BlackBerry’s public image is outdated. Many people think of BlackBerry as a failed cell phone OS company, especially with recent news of disabled Facebook support on its devices after 2016.

Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Their best-known hardware products are the Mac computers, the iPod, the iPhone smartphone, and the iPad tablet computers. They represent a form of change in this time period, not only because they look good but also because they represent a symbol of social status. Although, they are other products out there, consumers would choose Apple products because they seem more valuable and also due to the fact that they have much more to offer. In our era, Appearances could also play a huge role in choosing the products people buy referring to technology. For example, Apple uses sleek, slim and edgy designs to attract their buyers. Even though some people uses other products, Apple gadgets stand out the

Apple is one of the world’s leading technology companies. They continuously differentiate themselves in the marketplace with their innovative products, in addition to their well-intentioned visual appeal. This report will consist of a detailed breakdown highlighting a key aspect to their success – their website design. While there are a multitude of rhetorical strategies to consider as one investigates, this report will focus on only a few that are vital to assisting viewers in understanding the intentionality of design, which includes interface design, information architecture, and page design. This evaluation will include an assessment of the three rhetorical strategies, which will include implications for the audience and its failure or

Apple and Samsung are the two greatest organizations with an industry of the greater part the worldwide cell phone advertise. Consistently, both Apple and Samsung are getting new developments their mobiles, which extraordinarily expands their cell phone deals. Since there is though competition in the present world, Apple created a trend by introducing IPhone to the world, which is one of the best feature smartphone with high security. According to Business Insider, “Though apple is getting more profits and experiencing the first place in the market, then came the competitor Samsung, Samsung introduced the Galaxy S smartphone which made the apple market

* 2012 – Apple overtakes RIM on its own turf. According to new figures from IDC, RIM shipped 2.08 million BlackBerrys in Canada in 2011 compared to Apple’s 2.85 million iPhones. In 2010, RIM shipped half a million more BlackBerry devices than Apple did of its smartphone, while in 2008 the BlackBerry outsold iPhones by a factor of five to one.

Apple partnered exclusively with AT&T to develop and market the iPhone, which the media quickly called a “BlackBerry killer.” Verizon Wireless, in turn, approached RIM with the idea of partnering on an “iPhone killer,” which came in the form of the company’s first touch-screen device, the BlackBerry Storm, released in November 2008. (De Cagna, 2014). The strategic partnership did not work out as either RIM or Verizon had envisioned. The Storm eventually came to market after many months of its original planned release date, and the underlying technology was still not as good as the iPhone. Although RIM has made positive public statements about the Storm, customers did not like it. Sales were poor, many devices were returned, and RIM abandoned

After browsing Apple's official website, I think it did quite successful with an overall sense and expression of Apple’s brand image. From my own perspective, I like Apple's official website design style, simple and sophistication. On the homepage, the advertisement in the middle catches the eye, with a big post and link to the related products. Colors are also designed to be simple and fresh on the homepage, adapting to Apple’s brand concept and making customers feel comfortable when browsing their website, which will interest customers to learn more information about this company's products and will give customers a perfect user experience. Secondly, I think

When Steve Jobs back to Apple and became CEO, Apple give marketing campaigns such as the successful “Think Different” and catchy slogan such as “The ultimate all-in-one design”,”It just works”, the other is highlighted “greenest lineup of notebooks”. From this start we can say that Apple want give new image that Apple is different than other digital product that we

Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers,

Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,