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Essay about Apple's Role In Is Development

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Apple has become the "it" in technology all over again. The company that was on the brink of extinction just a few years ago has picked itself back up and is growing exponentially each year. Upper management and top officials have kept close to their beliefs for Apple and have been able to push the company further in not only profits, but also product lines. Forthcoming you will find Apples current products, their short but tumultuous history and financials, and what role they have played and will continue to play in the ever evolving information systems world. MAIN PRODUCTS Apple's current product line include the iMac, MacBook, MacBook Pro, Mac Pro and Mac Mini- all of which are desktop and laptop computers. These computers feature…show more content…
They developed graphical user interfaces and introduced the mouse to the personal computer market, but unlike Microsoft they chose a proprietary architecture that would cost them in the end. In 1980, Apple went public and proceeded to earn over $100 million from the sales of the Apple II. IBM's PC featuring a Microsoft OS debuted in 1981, sparking a decades-long rivalry in the personal computer market. The Macintosh was introduced in 1984, and its poor initial reception caused the Apple Board of Directors to force out Steve Jobs the next year. Microsoft's Windows operating system proved a viable threat and subsequently captured a large portion of the personal computing market share, leaving Apple to focus on desktop publishing. Many versions of the Mac II were released into the 1990's in order to fight the growing popularity of PC clones. The PC offered more software and lower prices due to its' generic design, forcing Apple to fight for market share unsuccessfully. Steve Jobs returned to Apple in 1997 and focused on the design and aesthetics of their products, introducing the popular iMac desktop computer. In 2001, Apple's next big innovation came in the form of a portable mp3 player- the iPod. Coupled with their software for playing music that has been converted to mp3 format, iTunes, the iPod captured an incredible market share due to the innovative design of the "click
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