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Attributes Of Sales Representative Success Essay

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Varying Attributes of Sales Representative Success
Anayancy Chapa
Siena Heights University

Varying Attributes of Sales Representative Success
Many studies have been conducted to ascertain what exactly makes a successful sales representative. To do that, one has to find out exactly what measurable variables can be studied and tested; that may have an impact on the individual sales-person. Lounsbury, Foster, Levy, and Gibson (2014) performed a study that focused on intrinsic personality traits, and their effect on said sales success. Continued, Owens et al (2013) backs up intrinsic trait research by establishing data that agrees with Lounsbury’s claims on emotional traits. On the other hand, Agnihotri, Krush, and Singh (2012) performed a study that found guilt, and empathy, having strong correlational success with sales. It is the objective of this paper to answer the questions such as what impact do intrinsic personality factors, extrinsic factors, and gender rolls have on sales success?
Literature Review
In Lounsbury et al (2014), a study was performed to determine exactly which intrinsic qualities have the biggest effect on successful sales outcome. A total of 978 sales managers were involved in this survey, across the United States. The method in which they obtained data was by having their participants complete an online survey of Resource Associates Personal Style Inventory, as well as completing a survey in regards to overall career satisfaction. Of the numerous

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