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Biography Of Francois Nars 's Marketing Campaign For Nars

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INTRODUCTION Francois Nars grew up in the South of France. He was surrounded by fashion from an early age, because his mother, Claudette Nars, owned Claudette’s Vogue Magazine. His inspiration came from the likes of Yves Saint Laurent and glamour actresses such as Catherine Denueve. A graduate of the Carita Make-up School in Paris, Nars use of colors and unique techniques made him an instant hit among fashion designers such as like Marc Jacobs and Versace. His iconic looks allowed photographers like Avedon to capture images that never ceases to amaze. After moving to New York in 1984 and working with many publications and fashion designers, he was not satisfied with the materials given to him to work with. In 1994, he created a collection of 12 lipsticks and sold it in Barneys. It sold out instantly and because a sensation. Soon after, his passion grew into a profitable business known today as NARS Cosmetics.The first advertising campaign for NARS was done in 1996. NARS recently celebrating its Twentieth Anniversary, the brand has gone from a line of twelve lipsticks to hundreds of products including lipstick to blush, bronzer, foundation, eye shadow, skin care products and much more. NARS is a Shiseido-owned cosmetics and skin care company. Shiseido is a japanese hair care and cosmetics producer.With a full website available in multiple languages, the NARS brand is accessible nearly anywhere in the world. Recently they have been expanding their international the

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