Biz Strategy Maybank

The Malaysian lender known as one of seven local systemically important banks in Singapore, which requires it to incorporate its local retail business. Maybank has said it is targeting families and young professionals, in its encourage to grow its retail survival in Singapore. Despite potentially are higher costs, Maybank said it remains committed to the domestic market.

Malayan Banking Berhad (Maybank) is a Malaysian universal bank. Maybank is the largest bank in Malaysia. Maybank is the first bank in Malaysia and it was established in 1960s. Maybank is founded by Malaysia business tycoon Khoo Teck Puat. Besides that, it is the largest listed company by market capitalization on the Bursa Malaysia in 1962. Maybank is also one of the largest banks in Southeast Asia with the total assets of exceeding US$ 183 billion and net profit of US$ 1.92 billion in 2014. Maybank grow rapidly by expand the business to more than 150 branches within 3 years. There are several product and services are provided by Maybank Group. For example, commercial banking, investment banking, Islamic banking, offshore

7. Which one of the following generic types of competitive strategy is typically the best strategy for a company to employ?

The UK banking system is an Oligopoly because there are a small number of companies in the industry to allow barriers to be raised against the entry of new firms. ‘It’s important that we have to make sure there’s no banks too big to fail’ (article). Although in an oligopoly its known

Kotak Mahindra Bank ltd. is an Indian bank and financial service firm which was established in 1985. Earlier, it was known as Kotak Mahindra Finance Limited, a NBFC(non-banking financial company). In feburary 2003, the Reserve bank of India gave license to Kotak Mahindra Finance ltd. to carry our baking business in the country and in the history of Indian Banking, it is the first company that is being converted into bank. As so September 2014, the bank has consolidated balance sheet of US $3.3 billion and has over 500 branches and more than 1000 ATM’s across the country.

Malayan Banking Berhad is the holding company and listed entity for the Maybank group with branches in Malaysia, Singapore and other international financial centres such as London, New York, Hong Kong and Bahrain. Maybank was established in 1960, and today is the largest company by market capitalisation on the Malaysian Bourse. It is ranked first among listed Malaysian companies and among the top 500 companies in the Forbes Global 2000 leading companies of the world. The Maybank group offers a comprehensive range of products services that includes commercial banking, investment banking, Islamic banking, offshore banking, leasing and hire purchase, insurance, factoring, trustee services, asset management, stock broking, nominee

The bank sells service in the industrial, commercial and real estates. It also offer services in the retail banking and manage treasury for its clients. The services offered by the bank are a commodity because the clients sort these services to satisfy a need that they have.

Banks that can offer a multitude of consumer products and acquire customers through branches will continue to own customer acquisition and product distribution advantage over the coming years

All the banks are attempting to lure clients away from competitor banks which increase the competition are, offering lower rates for loans, higher rates for deposits, services enabled by technology, initiatives for insurance, investment services, and grater conveniences than their rivals. The problem of the banking sector is that when a technology first developed, the bank that first adopt and promotes the product will earn a higher market share until another one capture the same technology and it happens very quickly. And another major factor is the development of sustainable competitive advantage through innovation and technology and powerful competitive strategy followed by rivals. The Seylan bank is consisting with the core advantage from customer loyalty and friendliness, but not having many of the technologies and innovative products may create a disadvantage for the bank. Another issue posed by the current competitive banks like Sampath Bank, Commercial Bank and HNB is required to open certain amount of accounts every month which makes competition really fierce to the bank. The Seylan bank dependability upon enhancement of the customer base, the technology and innovations have gone to the secondary level which will be increasing the threat of competition with leading banks. Therefore the fierce current competition will be the most affecting force that has to be answered

Maybank has to keep in mind the effect on their clients because they are among the biggest group of banking, so they can improve their group to be better than others. Maybank plan something better for all their clients and just for client’s satisfaction. The community will interested to be the clients of Maybank.

Retail banking is quite broad in nature - it refers to the dealing of commercial banks with individual customers, both on liabilities and assets sides of the balance sheet. Fixed, current / savings accounts on the liabilities side; and mortgages, loans (e.g., personal, housing, auto, and educational) on the assets side, are the more important of the products offered by banks. Related ancillary services include credit cards, or depository services. Today’s retail banking sector is characterized by three basic characteristics:

Service in this fragment ought to be separated as there are loads of other comparable services offered by different banks; in any case, the service of Barclays regularly stands distinctively to the requirements of the client. In addition, advancing the services will be exceptionally troublesome so the bank ought to utilise different method for advancement such as TV; daily papers, radios, and so forth as they will cover huge are in less time (Huang & Sarigöllü, 2012). Besides, at the second section costs of the product can be kept high as they are targeting the general population with high income. Moreover, this sort of corner section direct selling would be fitting as the business sector is little and not

Maybank constantly engage with stakeholders, customer, supplier and the investor to provide a clear understanding of Maybank performance and enhance their experience with the bank. The annual report must be shown to them in order to give information and also to be proof of guarantee that their investment with Maybank is the best decision banking in this industry. In addition, Maybank can to attract more investor to invest so that the financial of the institution became more stable for competition.

is a medium sized business, it has just opened a new outlet in Tower road Sliema, though in its first week of opening, its store traffic and sales were low.

Banks occupy a critical position in a complex financial system that supplies the money and credit needs of the economy. The unique characteristic of a commercial bank is that it also creates money, and it is this particular feature of the commercial banks which distinguishes them from non-banking financial institution.