Blue Nile Case Study Essay examples

Bad Frog filed a new application in August, resubmitting the prior labels and slogans, but omitting the label with the slogan "He's mean, green and obscene," a slogan the Authority had previously found rendered the entire label obscene. That slogan was replaced with a new slogan, "Turning bad into good." The second application, like the first, included promotional material making the extravagant claim that the frog's gesture, whatever its past meaning in

For centuries, diamonds have been regarded as one of the most valuable commodities in the world and the industry has evolved into billions of dollars. At the top, De Beers dominated the entire industry worldwide, from exploration to retail selling. However, it has a reputation of a monopolist, where it influences supply and demand. The two critical factors that De Beers carefully maintained throughout the century to remain in monopoly was to create the illusion of the scarcity of the diamonds and to keep the prices high. Realizing the benefits of the cooperation and the dangers of the oversupply, most

Life can bring unexpected events that individuals might not be prepared to confront. This was the case of O’Brien in the story, “On the Rainy River” from the book The Things They Carried. As an author and character O’Brien describes his experiences about the Vietnam War. In the story, he faces the conflict of whether he should or should not go to war after being drafted. He could not imagine how tough fighting must be, without knowing how to fight, and the reason for such a war. In addition, O’Brien is terrified of the idea of leaving his family, friends and everything he loves behind. He decides to run away from his responsibility with the society. However, a feeling of shame and embarrassment makes him go to war. O’Brien considers

The companies that are competing in this industry are Blue Nile, Zales, Tiffany 's, Online Jewelry Stores (Diamonds.com, etc…), and Local Jewelers. The Rivalry among the competing sellers is strong because there are many competitors and they are basically offering the same product. Also, the costs buyers experience when switching brands are low.

The process of producing the diamonds so they could be sold on the market involved many steps which were illustrated in the movie, Blood Diamond. Smugglers like Archer would supply the RUF with guns. The guns would be used by the RUF to intimidate the people of Sierra Leone into working as laborers for them, we see this with Solomon and his son. These men would be forced to dig in the water mines for hours a day searching for diamonds of all sizes. Then the diamonds are mixed with other diamonds all around the world, mixing the illegal ones with the legal ones; this was explained in the movie by Archer to Maggie. When the diamonds are mixed in with the others, no one can determine for certainty where each originated from. It is then distributed to nations where they are made into necklaces and bracelets, and no questions are asked.

The Laramie Project is a play written by Moises Kaufman and the members of Tectonic Theater Project. The play is based on the interviews of the citizens of Laramie about what’s happening in Laramie and their responses to the murder of Matthew. In addition to the various themes suggested by the play, the author wanted to present the varying perspectives toward homosexuality in the Laramie community at the time of Matthew’s death. The author also wanted to explore how these perspectives may have changed as the result of Matthew’s death. Even though the citizens of Laramie persisted that hate is not a value they practice, they still showed contrasting and puzzled views

Bluenail Company article , this company is a littel bit simmlar to the Dee Beers story purpose. It is to educate the readers and the buiers about the quality of Diamonds and to pursuade them to buy, and convencing them by giving them the chance to know theier favoraite type of diamond and its color , the ring size chart of their fingers, and the unbeliveable

This essay supports the statement “The price of diamonds is too high”. Diamonds have always been presumed to be rare. They have been present in history as a symbol of wealth and luxury as they were so difficult to find. Nowadays diamonds are mined and are found all over the world but they are sold through a cartel. (Epstein 1982) A cartel limits the supply of a product in order to keep prices high and to limit competition. (South African Pocket Oxford Dictionary: 2002) This raises the question of whether diamonds are actually worth their price. This essay focuses on the origins and the basic theory behind the diamond cartel; the early operation of the cartel; De Beers’ strong market campaign; determining De Beers’ current

1. Assume ParaWorld was eventually ordered to cease and desist due to IP infringement. What category of IP has ParaWorld most likely infringed? Explain the actions that constitute such an infringement. (5 Marks)

The story of these infamous diamonds all started with a fifteen year old who found a diamond in his father 's arm. The diamond business started in 1935 when “De Beers” took all control over dining prospects in Sierra Leone. De Beers are a group of companies has a main role in the exploration of diamonds, as well as diamond mining, diamond retail, diamond trading, and industrial diamond manufacturing sectors.This group was founded in 1888, and they are responsible for the problems Sierra Leone is facing today. These diamonds can be found in volcanic pipes. Diamonds are a pure form of carbon in a transparent state. Diamonds have always been a sign of wealth. Historically kings and queens were known for wearing these. Over time many people began lusting over them.

Blue Nile’s business model is to offer high-quality diamonds and fine jewelry at competitive and attractive prices. Blue Nile strives to provide customers with useful information throughout the buying process, including educational information such as grading reports on the diamonds.

With the big boom of the telecommunications industry within recent years, many telecom companies are looking for ways to expand their base and grab that incremental part of market share. The advancement of technology causes a greater consumer demand to fulfill the voids of older, less effective communication methods. Technology and growth are the means by which the telecom industry has been able to boom. Riverbend Telephone Company is one of those telecom organizations that is looking to broaden their market share in the telecom industry.

It would also be in the best interest of the staff and faculty if they were involved in promoting a “team concept” by soliciting feedback down to the lowest level in the evaluation of newly implemented systems.

In Lisa Benton’s case, there are several leadership issues concerning her Product manager Linton, the Associate Product manager Scoville, and Vernon, the Group Product Manager for Air Fresheners. Benton met her supervisor, Deborah Linton, just in her first day, because she had not met her during the interview process and this first meeting shows different lacks in Linton’s leadership style.

Color. Clarity. Cut. Carat Weight: These four words are what jewelers in the industry use to determine the monetary value of a diamond. However in 1947 De Beers found a way to not only boost their sales but also make a psychological necessity out of this sparkly stone, and it all began with four vastly different words, “A Diamond Is Forever” (Frances Garety), and accompanied by phrases such as “Isn’t two months’ salary a small price to pay for something that lasts forever (N.W. Ayers)?