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Bosch Essay

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Bosch, the successful leading supplier, technology and service worldwide company, together with its 350 subsidiaries and affiliates, not only the fact that Bosch is a giant operation , but also, the largest supplier automotive components, operating over 260 manufacturing locations and located in more than 150 countries in Europe, Asia, North America, Africa and Middle East. The operations of Bosch can be divided into four business sectors: Mobility solution, Consumer goods, Industrial technology, and energy and building technology. The success of Bosch is undoubtedly attributable in great part to its global presence. The company mainly focuses on innovation, invention and development of the products and technologies, as its slogan “Invented for life”. My internship took place in Thailand, at Bosch Automotive. I was working in the Chassis Systems Control department for Sales Original Equipments (CC/SOE1) as a sales coordinator responsible for ASEAN and Australia market, my task and responsibility are quotation and agreement letter preparation, Price management (creation/change) in ACCPAC-system, Sales forecast planning support, General admin support, Presentation preparation for management/customers/etc and Powered Two Wheeler (PTW) and Chassis Systems Control marketing support. In Thailand, automotive …show more content…

In particularly Bosch focuses three core area of marketing on Strategy, Communication and Price management similar to elsewhere, and these core is subject directly to the market and customers. In fact, the most successful tactics for Bosch automotive business in Thailand are communication, political consulting and product localization. Marketing function here is only for branding, to distribute and release the information of product profile and innovation to the press, Bosch typically has a strong demand for its goods and

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