Building A New Coffee Shop

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

needs of the community and customers they are serving it could directly increase profits and bottom

Costa coffee founded in 1971 in London, UK. Now, it has become the biggest top coffee shop chain in UK. However, Costa should be prepared for danger in times of peace. In this report, some suggestions will be proposed to improve Costa coffee’s marketing mix over the next three years. We begin with a brief description of the data we collected, then go on to analyses coffee shop market environment in UK; the next section looks at Costa coffee’s current statement of marketing mix, and finally we give recommendation of the marketing mix in the next year for Costa Coffee. Section 1 Primary research method Primary data was collected in the form of questionnaire with 15 questions, which was posted on the Internet. Also,

Before I began researching the financial numbers of opening up a coffee shop, I felt the profit margin would be very minimal in relation to operation costs. There are so many coffee shops in every neighborhood along with your typical Starbucks and Coffee Bean. I see a demand for coffee among friends and colleagues, thus, coffee shops do get a lot of customers on a daily basis. I assumed the price was set by consumers and profit would be minimal to just pay the monthly operation costs.

The contents of this chapter contains the research methodology of the project. As such, within this chapter the outline of the research strategy, the research method, the research approach, the data collection methods, sample selection, the form of data analysis, any ethical considerations and the research limitations are discussed.

Each stores its own unique atmosphere. “Coffee shops are the largest growing niche in restaurant business”. (Goldschein, 2011) The original store is in the heart of the city with an urban chic feeling, using a converted warehouse as its backdrop. It provides ample private space to conduct business meetings, high speed WiFi, printing service for a small fee and small catering service to provide refreshments for business meetings. The second store is located on fraternity/sorority row, integrating itself deep into college campus life. It provides a place for college students to conduct schoolwork and group study. It has lightning fast WiFi and an abundance of laptop charging stations. The third store is in deep suburbia, catering to family and home life. This store has a children’s play area and it set up to look like a living room. This store also boasts a variety of child friendly drink options.

Upon opening a new coffee venture in Boston, it is first essential to assess the market and the industry in the city. Boston is one of the most popular, dense and busy cities in the United States. Its concentration of workers is increased, creating as such notable opportunities for companies, including coffee companies.

This coffeehouse would function like any other coffee shop; serving hot and cold beverages like a variety of teas and coffees, baked goods like cakes, muffins and cookies, sandwiches and wraps, all of which would be prepared fresh daily. The only twist would be a book lounge within the shop, where customers can enjoy a wide range of books for reading while savoring comfort food.

The total market for the café industry is roughly $4.3 billion dollars in Australia. Total market for the café is roughly 1% of the total market in which we serve about 200 000 to 300 000 customers throughout the year. We mainly serve coffee as there are many occasions that coffee can be used as a way to meet up with people.

This business venture will position itself as a upscale coffee shop where provided high quality

Explain the selection process you will use for the staffing the coffee shop and identify the advantages and disadvantages of using this process.

North Brunwick, an open air shopping center located at 1345 U.S. Route 1, in North Brunwick New Jersey is a real estate project development which is being offered for sale. The Center boasts ample parking, great visibility and easy access to the Route 1 shopping corridor, which includes retailers such as Costco, Target, Walmart, Macy’s Furniture, Modell’s, Burlington Coat Factory, Babies R Us, Barnes & Noble, PetsMart, and Bed Bath & Beyond. The intended market for the site is retail customers. The analysis of the market area and site demonstrated that the land use can involve retail project targeting retail customers. To support the retail development, it is essential to keep in mind two factors such

The demand for coffee shops is born from the increased number of individuals seeking coffee brewed outside of the home. This creates a larger market for coffee shops. An increased amount of people are starting their mornings off by purchasing breakfast and a cup of coffee away from home (Tuttle 2014), more people are enjoying gourmet coffee (NCA National Coffee Drinking Trends 2015 Infographic), and younger generations are demanding more coffee and coffee drinks from coffee shops (Tuttle 2014, S&D Coffee and Tea inc. 2014, Statista 2015). Coffee shops must compete with at home coffee, work place coffee, and teas for the caffeinated beverage markets (LN 2015). Demand for coffee within different markets varies, and provides competition for coffee shops. Single cup coffee makers, increasingly qualitative instant coffees, and gourmet beans are all sources of competition that could satisfy the demand for coffee. However, coffee shops are becoming more ingrained in social

Quantitative methods are research techniques that are used to gather quantitative data — information dealing with numbers and anything that is measurable e.g. Statistics, tables and graphs, are often used to present the results of these methods.

Sunny café house is located in the busiest street in Hamilton city, 1/257 Victoria Street, Hamilton, New Zealand as it is the most crowded and the busiest place in the city that’s why I will open my business in that area only. Objectives of my business will be:-