Ifantis is a Greek company that produces different kinds of food products. It has establishments in different regions of Greece and the Balkans and its biggest and initial factory is located in Athens. (Ifantis, 2016b)
Ifantis was founded in 1980 by Ifantis brothers. Since it was founded, the company has produced numerous food products such as sausages, burgers, pizzas, salads, chicken products, ready meals and Feta cheese. Since its launch, the company’s achievements include the expand in different areas of Greece and Balkans where it produces and distributes its products. Moreover, its products have flavors and ingredient combinations that make them unique. (Ifantis, 2016b)
Ifantis mainly operates in the food industry. Its popularity in Greece
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The SWOT analysis evaluates the strengths, weaknesses, opportunities and threats of a company. It assesses the company’s market, the company itself, the company’s competition and the company’s threats. (Olsen, E, 2010)
Existing Customer Analysis
The existing customers of the Ifantis products are of all ages since the products are addressed to the whole population. They choose the products for the satisfaction they give due to the high quality and flavor and because they satisfy their personal and social needs.
Their buying needs include the need for a meal that is fast and tasty, goes with their lifestyle and is socially accepted. Consumers choose it also for their families since its rich flavor and appealing appearance is desired by all family members; especially for kids where specific products are addressed to (parizaki). Products such as Fouantre are also needed for special occasions and for those who want a special product in their everyday lives. (Suttle, R, n.d.)
The customer of Ifantis is usually the end user, who has the role of the buyer of the household when buying an Ifantis product. The customer often purchases a cold cut product for himself or his friends and
The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.
A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain
SWOT Analysis SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where the business are strong and where the greatest opportunities lie. Strengths: * What advantages do you have?
SWOT Analysis: A tool for examining a company and its environment. Defines the company’s strengths, weaknesses, opportunities, and threats
SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses, opportunities and threats a business or event faces. Ideally it is one step in a process which helps you to
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.
Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.
SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.
The brand i choose to represent is an high-end Italian food market/mall chain named EATALY founded by Oscar Farinetti in 2007; nowadays the company accounts 30 shops distributed in 4 continents with 400 million euro of turnover and around 5.650 workers. Farinetti decided to invest in this new ambitious project, also thanks to the personality of Carlo Petrini, the president of Slow Food, the wordwide association devoted to protect eno- gastronomic patrimony: the Slow Food philosophy played a key role in the business model created for Eataly. Good, Fair and Clean are the three words characterizing the products Slow Food promotes. In the same way, Eataly aims to provide, together
SWOT stands for strengths, weaknesses, opportunities, and threats (Ferrell and Hartline, 2014, p. 39). A SWOT analysis evaluates both the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that create advantages and disadvantages to a company when serving its customers (p. 39). A SWOT analysis is extremely beneficial in helping a company determine areas of improvement (p. 39). Internal factors examine the actual company being analyzed while external factors examine the external market (customers and competition) (p. 85).
The customer service budget is $ 100,000. Therefore, the selection of the target group is very important, in the Level 3, the main choice is as the object of the investigation. The higher of the proportion accounted for by such groups in the first and second stages of market development prospects, which is because for the development of new products process. The emergence of new groups will inevitably drive the market forward, to focus on market research, demand at the same time can be appropriate to adjust the customer service budget, increase market
In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,
Sütaş and Danone are the most powerful rivals of each other in the market. On the other hand, we can see that there are many differences as well as similarities. Sütaş in dairy products sector from 1975, but Danone has been serving from 1998 in dairy products, from the end of 2007, it has been serving in baby and nutrition product sector. When we look at the production and distribution channels of the firms, Danone makes production in seven different cities around Turkey while Sütaş manufactures in two facilities. Two companies give a big attention to distribution channels to reach each part of Turkey. However, Sütaş give much more attention and labour to daily produced milk so it uses its distribution channels more effectively to deliver product produced every day in 12
There Global partners were DIC Pakistan Ltd, Packages Lanka (Private Ltd), Packages Construction (private Ltd), Anemone Holdings Ltd Bulleh shah Packaging ltd, IGI insurance Ltd, Tri pack films ltd, IGI investment and IGI life insurance Limited. It’s also having a strong investment portfolio. Many companies are buyers of their products and few companies provide them raw.