INTRODUCTION: It is a public limited company and it listed in main stock exchanges of the country. It is engaged to produce paperboards ,paper ,personal hygiene and tissues according to the demand of country. They provide multi products for packaging. They have many diversifications in their product line. It’s the only company which provides the complete packaging facilities for its customers. Their main clients were Uniliver and Tobacco Company that serve them since 50 years. Now it is the current market Leader in the industry.
There Global partners were DIC Pakistan Ltd, Packages Lanka (Private Ltd), Packages Construction (private Ltd), Anemone Holdings Ltd Bulleh shah Packaging ltd, IGI insurance Ltd, Tri pack films ltd, IGI investment and IGI life insurance Limited. It’s also having a strong investment portfolio. Many companies are buyers of their products and few companies provide them raw. Their Priority is to provide quality products to their customers and to achieve this purpose they are improving the quality of their product and management decision. They set objectives to improve quality and make proper policies to implement them. The Company is rated by (PACRA) Pakistan credit rating agency limited.
Rating as on June 2015: Long –Term AA Short –Term A1+ According to the rating AA means company is having a good capacity to pay Long term Finances and according to A1+ means that company has the ability for
The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it offers.
As the Operation and Production Department we strive for excellence by providing superior quality products in an efficient manner in order to guarantee customer satisfaction.
• Continual improvement to the quality of its product by offering value-added initiatives such as:
If you want to become a distributor of any of the products by this company, then you should know thoroughly about the product, and understand whether you are really eager about the product, so that convincing your clients becomes easier for you and beneficial for the company.
business purpose. All-in-all their promise is to have the best quality in customer service with a
products, have attracted a lot of customers throughout the world. The company has a huge
As expressed in its corporate quality policy “It is the policy of the company to provide products and services that meet or exceed customer expectations and satisfy them by anticipating their needs and requirements.” In the
Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)
Goal should be like that reflect our desire to achieve the dream. In this company as we distinguish our product and focus on the achievement of high quality of product that satisfies the needs of the customers, the company market itself as a high quality product manufacture. The position of the company in the market is the premium segment and targeting the customers who value quality and appreciates creativity. The key objectives are:
This is India's largest FMCG sector company which provides all type of household products. It has Home & Personal Care products. It also has food and Water Purifier available with it.
is a perfect solution for people living in highly populated areas. This company could easily initiate export
The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.
Its marketing activities are well supported by a comprehensive logistic and distribution system consisting of bulk depots, aviation deports, bunkering facilities and LPG bottling plants, all strategically located to ensure a reliable supply of products at all times. The company has a sophisticated customer service center, i.e. Mesralink to ensure quality services to its customers.
Maximize stakeholder value.This remains our highest objective by following policies that (1) continuously improve our competitive advantage and maintain the market leader through our offerings resulting from our operations effectiveness. (2) Minimize cost and waste while improving the quality of our products, (3) enhance the skills and satisfaction of our employees, and (4) contribute to the development of our community from which we draw our resources and sustenance.
Their main and core product strategy is by commercializing the well know aphrodisiac more well known as Tongkat Ali (Eurycoma