Business & Enterprise Management

10394 Words Nov 23rd, 2010 42 Pages
Managing Entrepreneurship, Innovation & Creativity

UGB 234

Module leader- William Ang ‘awa

Tutor- Christopher Bushell

Assignment title: Managing the New Enterprise Report/ Portfolio

Sarah Cooper

Student number-
My Experiences
Sarah Cooper visiting the National Glass Centre in Sunderland to view other’s creative and innovative work
Sarah Cooper at the Stadium of light Learner Launch Event for Aimhigher Associates and mentees. An opportunity to get to know each other.
Sarah Cooper Training at Northumbria University for Aimhigher Associates

Sarah Cooper at Mortimer Comprehensive School working a transition careers evening (21.01.10)
My Experiences Continued

Sarah Cooper at the Entrepreneur’s Forum, ‘Bring out
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Thank you.

Table of Contents
-My Experiences ii-iii
-Executive Summary iv
-Acknowledgements v
-Introduction 1

-1. Chapter one- Literature Review 2 -1.1 Definitions 2 -1.1.1 Entrepreneurship 2 -1.1.2 Innovation 3 -1.1.3 Creativity 3-4 -1.2 The Process 4 -1.2.1Entrepreneurial Process 4-5 -1.2.2 Innovation Process 5 -1.2.3Creativity Process 6 -1.3 Theory V Practice Gap 7-8

-2. Chapter two- My Story 9 -2.1 Executive Summary 10 -2.1.1 Concept Plan 10 -2.1.2 Why is it needed? 10 -2.1.3 Who is it for? 10 -2.1.4 Long & Short Term strategies 11 -2.1.5 Mission Statement 11 -2.2 Introduction 12 -2.2.1 Objectives and exit strategy 12-13

Content Page Continued
-2.3. Market Research 14 -2.3.1 Primary Research 14 -2.3.2 Secondary Research 14-15
-2.4. Marketing Plan 16 -2.4.1 Product 16 -2.4.2 Promotion 16-17 -2.4.3 Place 17 -2.4.4 Price 17 -2.4.5 Property 17
-2.5. Operations 18 -2.5.1 Organisation Structure 18 -2.5.2 Staff Required 18 -2.5.3 Outsourcing Required 19
-2.6. Legal Aspects 20 -2.6.1 Intellectual Property Rights 20 -2.6.2 Health & Safety Regulations & Representations 20-21 -2.6.3 Terms &
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