Managing Entrepreneurship, Innovation & Creativity
UGB 234
Module leader- William Ang ‘awa
Tutor- Christopher Bushell
Assignment title: Managing the New Enterprise Report/ Portfolio
Sarah Cooper
Student number-
My Experiences
Sarah Cooper visiting the National Glass Centre in Sunderland to view other’s creative and innovative work
Sarah Cooper at the Stadium of light Learner Launch Event for Aimhigher Associates and mentees. An opportunity to get to know each other.
Sarah Cooper Training at Northumbria University for Aimhigher Associates
Sarah Cooper at Mortimer Comprehensive School working a transition careers evening (21.01.10)
My Experiences Continued
Sarah Cooper at the Entrepreneur’s Forum, ‘Bring out
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Thank you.
Table of Contents
-My Experiences ii-iii
-Executive Summary iv
-Acknowledgements v
-Introduction 1
-1. Chapter one- Literature Review 2 -1.1 Definitions 2 -1.1.1 Entrepreneurship 2 -1.1.2 Innovation 3 -1.1.3 Creativity 3-4 -1.2 The Process 4 -1.2.1Entrepreneurial Process 4-5 -1.2.2 Innovation Process 5 -1.2.3Creativity Process 6 -1.3 Theory V Practice Gap 7-8
-2. Chapter two- My Story 9 -2.1 Executive Summary 10 -2.1.1 Concept Plan 10 -2.1.2 Why is it needed? 10 -2.1.3 Who is it for? 10 -2.1.4 Long & Short Term strategies 11 -2.1.5 Mission Statement 11 -2.2 Introduction 12 -2.2.1 Objectives and exit strategy 12-13
Content Page Continued
-2.3. Market Research 14 -2.3.1 Primary Research 14 -2.3.2 Secondary Research 14-15
-2.4. Marketing Plan 16 -2.4.1 Product 16 -2.4.2 Promotion 16-17 -2.4.3 Place 17 -2.4.4 Price 17 -2.4.5 Property 17
-2.5. Operations 18 -2.5.1 Organisation Structure 18 -2.5.2 Staff Required 18 -2.5.3 Outsourcing Required 19
-2.6. Legal Aspects 20 -2.6.1 Intellectual Property Rights 20 -2.6.2 Health & Safety Regulations & Representations 20-21 -2.6.3 Terms &
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NetCafe has made arrangements to wind up a reliably prerequisite for nearby espresso addicts, a spot to long for as you try to make tracks in an inverse course from the orderly nerves of life and only a satisfying spot to meet your accomplices or to look at a book, all in one. With the making eagerness for staggering gourmet espresso and fabulous association, Net Cafe will benefit by its closeness to the LaTrobe University grounds to create an inside social event of rehash clients. NetCafe will offer its clients the best coordinated espresso in the zone that will be complimented with arranged items, moreover free books that its supporters can read to advantage however much as could reasonably be expected from their
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Business is loosely defined as buying and selling. However business is both an economic and social activity which is done to acquire wealth and serve the society through the provision of goods and services which the society needs.