Garden of Hair Growth: Restorative Treatment
“The key to stimulating hair growth at an affordable price”
Table of Contents
Product 3
A. Description and justification of product 4 B. Name and rational for name 4 C. Consumer needs 5 D. Target market segmentation 6 1. Geographic 2. Demographic 3. Psychographics 4. Behavioral E. Product Life Cycle 7 Promotion 9 A. Introductory promotional strategy 10 B. Package design 11 C. Media selection and justification 11 D. Sales promotion 11 E. Strategy to extend life cycle 11
Place/Distribution 12 A. Retail
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There will be flowers in the garden that are full grown surrounding the woman.
Media Selection and Justification
I would use television to advertise because it has the most reach and I could actually show my kit, tell how it works, include testimonials, and offer the link to my website. Even though it is expensive, it would be the best way to gain recognition for my product, and also give people the option of going on my website.
Sales promotion
I would offer free samples of the products for people to try and also offer coupons where consumers can get an additional amount off the original price (Customer Relationship Management).
Strategy to extend life cycle/growth plan/creative ideas
Adding or updating product features and price promotions to attract customers who use a rival brand. Maybe add a free trial of another product that promotes hair growth to the kit.
Place/Distribution
Retail locations for product to be sold
Only sold in beauty stores ex. Sally's Beauty Supply and retail department store chains ex. Wal-Mart/Kmart
Marketing channels of distribution
I will purchase the individual products directly from manufacturers and my assemblers will package them together, adding value to the products for the customer because the kit comes to them already
Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.
Lastly, the most effective alternative for Princessa Beauty Products would be to offer their merchandise online through opening an eBay and Amazon store. In creating an online store with eBay and Amazon they can cater to
We can offer coffee samples to customers and ask them to share their opinions about our products. We can have our customers evaluate what products they like the most and which ones need improvement. For example, we can get our customers trust and loyalty by offering them a rewards program. Which would offer them a 5% discount on the first five purchases, then after ten purchases they
The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.
* Human resource management= the management function focused on maximizing the effectiveness of the workforce by recruiting world-class talent, promoting career development and determining workforce strategies to boost organizational effectiveness
Can appeal to a lot of people especially teenagers suffering with a lot of congestion and breakouts
6) Pricing- Setting prices is a critical decision in implementing a retail strategy because prices are a critical component in customers’ perceived value. In setting prices, retailers consider the price sensitivity of customers in their target market, the cost of the merchandise and services offered competitive prices and legal restrictions.
It\ 's five years later, and sales have reached a plateau. The product is clearly in the maturity stage. What should you do to increase sales?
Promote an implementation connecting with cost cut association and buys which are relevant and make your hair look as good as ever. Reach through and make access and buys online as there are options to relate on store.
At His and Hers we use a variety of ways to promote and advertise our business. We have posters around the local area, we hand out leaflets, we advertise in the local newspaper and many more. We also promote our business by giving out key holders and pens with our logo and address on it.
Unless the business has studied this field and know how to do it, it is better to pay the pro. This way one can just stick to getting the product made and out the door to the customer.
The last alternative could be to create a better marketing about their products, to compare their brand with the competition so the market can understand that the differences between prices is because of the good quality, the brand name, the knowledge, and that they are the only ones, the expert ones on those kind of products.
Incentives: Launch new Campeiro via specialized distribution as larger campaign to influence small shop owners; give away free samples to specialized store to promote awareness to small shops; use more point-of-purchase marketing as small shop owners are more
There are a variety of distribution channels used in the marketing of cosmetic products which include examples such as product counters set up in department stores and product distribution through shelf display in supermarkets. These intermediaries make selling more efficient by minimizing the number of contacts a company has to make by handling all the individual contacts with customers and providing a range of goods to customers at one location. All