Introduction Chocoberry is an established company that is involved in creating healthy chocolate candies for the health-conscious consumer in ages 25 - 45 in the United States. A business plan to how Chocoberry would be able to distribute the product to the customers has been drafted along with a variety of alternatives to distributing the product to the customer. Another important factor that has been covered is the delivery processes. It should be noted that chocolate candy is being developed by technical departments. The key players involved in the paramount decisions regarding the direction of Chocoberry are Candy Marshall, VP of Marketing; Terry Hersch, VP of New Product Development; and finally, Bill Ferrel, Director of Distribution. One important factor in regards to Chocoberry is that this company has never offered retail chocolate products to consumers. It has been stated that there are logistical considerations – such as the relationships with retail outlets and the variant expedience of the distribution. As an independent consultant, my objective is to create and evaluate this company’s alternatives, provide a report, and even craft at least three possible distribution options for Chocoberry’s new venture.
Business Plan
The business plan for Chocoberry has currently been written in order for Chocoberry to successfully pursue the correct demographic who are likely to purchase the product from Chocoberry. Our specific demographic of customers who are those who
* The first two assignments (Stages I and II of the project) are worth 100 points each.
To accomplish this feat, the company must decide how to target and position the stores given the differential differences in demographic and environmental traits. Furthermore, Juice Guys needs to determine who are their customers, their inclinations for the product and their preferences to a smoothie store.
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
Finally Chocoberry, need to identify their customers, best sales channel that they want to market with in order sell their products and wit that they will be able to successfully reach the right channel to advertise and sell their products.
Syndee Howgate CEO of Genius In Training Inc. has identified she will need $229,750 to open a LearningRX Center in Sugar Land, Texas. LearningRX of Sugar Land will be the dba of Genius In Training Inc. The funds will cover the purchase and installation of the equipment and machinery,
Because we are in tune with the pulse of the fashion industry, we provide our accounts with the latest and most popular merchandise. We aim to be the regional leader by providing great products at the right prices. Our goal is moderate growth and annual profitability, by bring beautiful accessories to the Pacific Northwest.”
In this task I will be talking about what is included in a business plan, things such as the finance, location, market research, human resource policy and much more.
Marketing is a powerful tool for any business. If the product marketing is up to the mark then the product will easily success in the market. It is a process of communicating the value of product and service to customers. Broadly there are four levels of marketing in which company can enter:
Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
I then asked him: “From your experience what do successful companies have in common early on?” His response was very insightful. He began by saying that you need two things in the very beginning, you have to have a concept that makes sense, and it needs to be something that people want. After you have those two things he said to make a workable business plan. The next step after the business plan is to find a team of people that are capable of carrying out that plan. He went on to add that it is harder to find a good team than it is to find a good plan in early businesses. Lots of good plans out there, but not that many good teams. He then went on to emphasize how essential a good team is by stating: “Whenever you think of yourself as an
Windmill fish and wine bar is basically based on eat in and delivery strong strategy of customer value proposition in a niche Market, and main strategy propose of Windmill Fish and wine bar is focusing on satisfying the needs and creating the wants of low to middle class resident and businesses that are located near to this business
According to the Director of Distribution, Bill Ferrell, “Chocoberry has never previously offered retail chocolate products for consumers”, because of that I recommend the company to use a distributor as the best option at this point of the process, since the company is able to reach the target market and access all the market desired, without the logistics issues, costs, and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry, causing reaching the wrong target
As I navigated my way through the business plan provided to me by ChopSaver, I saw that they had a clear and concise marketing plan. Currently ChopSaver is sold online and in over 9,000 U.S. retailers, including over 7,000 CVS Pharmacy locations nationwide. When asked how they market their product, ChopSaver replied, “As a brand with a unique and authentic story behind it, we utilize both social media and public relations to tell the story. The musical part of the brand lends itself well to YouTube and other use of video including Facebook, Facebook ads and Twitter. Additional marketing will include traditional methods including email, direct mail, and product sampling both through the mail and at live events. Many of these tactics are done through our key influencers including school band directors and physicians including dermatologists and oncologists”. In order for ChopSaver to successfully compete in the market, they will “influence the influencers.” ChopSaver goes after band directors because they have hundreds of students in their classes. They will also continue to target physicians because they have thousands of patients under their care. ChopSaver believes that marketing to thousands of trusted teachers, doctors, and nurses, they can reach millions of end users. ChopSaver has acknowledge that this is a crowded market, but their placement in CVS allows for access to both the “niche” market as well as a wider consumer base. I believe that ChopSaver
The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.
I am just a 17 year old girl, and it has been 4 months of the beginning of my college life. But, I am very keen to start up my own business so I am planning to open a business in the field of clothing, as I love shopping. I would love to create my own brand and work on it to make it successful.