Marketing Plan XXXXX University, BUSN 319 Team D (Team Members Names) Prof. XXXXX XXXXX April XX, 200X XXXX XXXXX, Inc. Franchise Opportunities (Insert Graphic) Improving your outlook Executive summary Introduction XXXX XXXXX, Inc. franchises provide professional commercial and residential window cleaning, blind cleaning, gutter cleaning, and power washing services to commercial and residential customers in your, and potentially surrounding counties. Your potential clients are businesses and homeowners who want to maintain sparkling storefronts and hygienic homes. Franchises are granted on a county by county basis based on population densities and economic demographics. Our …show more content…
Window cleaning accounts for approximately 3% of these totals. The window cleaning market is comprised of both commercial and residential components. As a XXXX XXXXX, Inc. franchisee you will be provided the tools and the training to tap into this growing market and create your own future. Commercial accounts are preferred for their reliability and regular scheduling. Regardless of seasonal changes commercial accounts provide a steady source of income. The residential component is usually higher dollar, and accounts for a much higher number of potential customers, but frequency of scheduling can be a limitation. The National Home Builders Association estimates that, “there are 110 million single family homes in the US and more and more of these are being built with open floor plans with an average of 25-35 windows per residence.” This represents a huge potential market in any given community. (Window gang, 2007) This market segment also includes multilevel homes which are even more lucrative. According to The Fredonia Group (2003), “US commercial and residential cleaning service sales are forecast to grow 5.3 percent annually through 2011.” This combined with the fact that the baby boomer generation will enter the retirement phase of their lives creates a unique opportunity. Labor Statistics (BLS) projects a labor force of 162.3 million individuals in 2012 and expects that
Any existing business can be a threat to Spot Café because of its time in service.
Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.
10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.
The mainstream gamer enjoys games but may not finish every game they buy and doesn't have time for long MMO (Massive Multiplayer Online) quests. The mainstream gamer represents approx. 15% of the gaming market.
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product
The following is an overview of factors that may have an impact on the introduction and future sales of the Tub-Scrubbie. In the cleaning product market, consumers are always looking for a new and innovative way to take the work out of their daily house cleaning chores.
“A place where we appreciate tradition, but are not bound by it. A place where creativity and experimentation thrive. A place where fresh ingredients are prepared and hand crafted into delicious meals right before your eyes. At Qdoba, we believe perfection is achieved through skilled cooks, an open grill, and a friendly atmosphere.”—Qdoba’s Mission Statement.
Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.
Fisher Price produced a new product to teach children how to tie shoes. In this paper, there is information about who Fisher Price is a description of the new product, their marketing mix method and a SWOTT analysis of the product.
Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.
Businesses have to adapt to the ever-changing economy. It is not much of a choice for business leaders to change elements of their organization to stay in competition with their peers. The hardest part, most of the time, is changing the people in the organization to develop the necessary outcome or goal. As a business leader getting rid of people or changing their job specifics is one of the many responsibilities they have to be comfortable performing. Organizations have to take into consideration their competitors, customers, shareholders, employees, and the community to make decisions. Change is an aspect that many people are afraid of. In the new millennium, organizational leaders have to embrace
The first is the great need for small businesses for future economic growth, locally and internationally. There is a tremendous need for small business to keep up with technological advances and environmental changes. Small business can innovate and create new jobs at a faster rate than their larger competitors. Unfortunately, living in times of high crime, recurrent
2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.