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Busn 319 Marketing Plan Essay

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Marketing Plan XXXXX University, BUSN 319 Team D (Team Members Names) Prof. XXXXX XXXXX April XX, 200X XXXX XXXXX, Inc. Franchise Opportunities (Insert Graphic) Improving your outlook Executive summary Introduction XXXX XXXXX, Inc. franchises provide professional commercial and residential window cleaning, blind cleaning, gutter cleaning, and power washing services to commercial and residential customers in your, and potentially surrounding counties. Your potential clients are businesses and homeowners who want to maintain sparkling storefronts and hygienic homes. Franchises are granted on a county by county basis based on population densities and economic demographics. Our …show more content…

Window cleaning accounts for approximately 3% of these totals. The window cleaning market is comprised of both commercial and residential components. As a XXXX XXXXX, Inc. franchisee you will be provided the tools and the training to tap into this growing market and create your own future. Commercial accounts are preferred for their reliability and regular scheduling. Regardless of seasonal changes commercial accounts provide a steady source of income. The residential component is usually higher dollar, and accounts for a much higher number of potential customers, but frequency of scheduling can be a limitation. The National Home Builders Association estimates that, “there are 110 million single family homes in the US and more and more of these are being built with open floor plans with an average of 25-35 windows per residence.” This represents a huge potential market in any given community. (Window gang, 2007) This market segment also includes multilevel homes which are even more lucrative. According to The Fredonia Group (2003), “US commercial and residential cleaning service sales are forecast to grow 5.3 percent annually through 2011.” This combined with the fact that the baby boomer generation will enter the retirement phase of their lives creates a unique opportunity. Labor Statistics (BLS) projects a labor force of 162.3 million individuals in 2012 and expects that

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