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California Pizza Kitchen Case Study Study Analysis

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California Pizza Kitchen Case Study Research Analysis Paper Angela Whittaker MGT. 7294 Advanced Financial Analysis Wilmington University Professor Weeks October 1, 2015 “I certify that I have complied with the Wilmington University Code of Academic Integrity in completing this assignment. I understand that any failure to comply with the Code of Academic Integrity will result in severe penalties, such as an automatic failing grade for the course and referral to the Office of Academic Affairs.” Introduction and History The California Pizza Kitchen company has 213 locations based out of twenty eight states and also expands to six international countries, retaining 41% based out of their home state of California. California Pizza Kitchen creates revenue with franchise fees/royalties, sales and also a partnership with Kraft, now Kraft Heinz Company after they went public in 2000, capitalizing on airport ASAP sales. These streams of revenue have increased their market to customers who prefer eating unique quality pizza in the comfort of their home or while traveling. California Pizza Kitchen was forged in 1985 by defense attorneys’ investing two hundred thousand to start this company. California Pizza Kitchen transitioned via financial and structural changes to survive in the restaurant industry. In 2007 revenue of six million dollars was recorded and the CEO assumed a traditional mode of

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