Carnival Cruise Lines: Emergency Management

1. How should Smooth Sailings’ management perform the recoverability test for the cruise ship as of December 31, 2010? In addressing this question, consider:

A pause strategy is the best initial course of action for Carnival Corporation to improve on its health standards, overall safety and public relations. This allows the corporation to consolidate its resources to take more precise action towards its critical issues. Taking a pause strategy approach the corporation can put its growth strategy on temporary hold, keying in on improving ship infrastructure and implementing better safety features. Carnival can begin by issuing more frequent maintenance and upkeep of ships, improving the diligence of sanitization of surfaces, and executing better care and handling of perishables. This strategy gives Carnival Corporation the opportunity to show progressive action towards improving overall customer health and safety. Carnival can then utilize this to apply a marketing strategy showcasing its efforts to continually keep customer wellbeing at its

Answer: Carnival should place a high priority on marketing. They can include more varied activities that should be marketed towards different lifestyles. This will attract more people who would not have considered a cruise in the past. They can offer many promotions that lower the cost of their cruise. The company can also offer a large selection of cruise options, with ports located in many countries around the world. (Source: http://www.echeat.com/essay.php?t=31046).

Example of weaknesses that Carnival Corporation & plc has is their safety record. In early 2012, the Costa Concordia struck off the coast of Isola del Giglio, Italy. In 2013, Carnival Cruise Line’s Triumph reported a fire, which left the ship adrift in the Gulf of Mexico (Carnival Corporation & plc SWOT Analysis, 2016). Among the other cruises, Carnival Cruise Lines have notably been the worse. In 2009, the Center for Disease Control tracked all major outbreaks, about 56% on Carnival cruise lines compared to a 48% average market share from 2009-2011. The company is also accounted for worse safety record for persons lost at sea. Since 2000, about 179 disappearances happened with Carnival Cruise Line alone (Levin , B., Jones, J., & Slade, T., 2012).

Organisational safety management implies that disasters happen out of a complexity of intermingled reasons but not due to technical factors alone. Proper event management is a

| State how emergencies should be responded to in accordance with organisational authorisation and personal skills when involved with fires, spillages, injuries and other task-related hazards.

1. How should Smooth Sailings’ management perform the recoverability test for the cruise ship as of December 31, 2010? In addressing this question, consider:

Carnival Cruise’s, Disney Cruises and Norwegian was the only other clear competitors to RCL but in terms of subsidiaries Crystal Cruises was the only direct rival in terms of size and scale and position in the industry but in analyzing the demand increase from 1999 to 2001 a 16.7% increase in demand showed that Celebrity cruises had to maintain their position as a luxury brand to continue being a major player in the industry. The demand was strong and the competition was average, as it relates to entries to market the cruise line industry requires multiple stipulations and regulations required thus unless one of the major players mentioned above acquired a smaller cruise line to increase in operations and services Celebrity’s position was relatively strategic and smart. The competitive landscape was relatively small so quality improvement process should be the main focus during this time, they already created the process needed to offer superior service thus tweaks such as management training, career progression programs and increases in standard of performance programs would set Celebrity’s consistent quality assurance position in the industry to better

As the Disaster Coordinator for the city I am responsible for ensuring the public safety and welfare of the citizens within the city's jurisdiction. This requires me to have a full understanding on my role and responsibilities for managing disaster response and employing resources in order to save lives, protect property, the environment. Additionally I’m tasked to preserve the less tangible but equally important social, economic and political structures. My first reaction was to alert the regional Joint Terrorism Task Force to prepare them for possible activation. Next it is vital to gain situational awareness and develop a Common Operating Picture (COP). This COP is the who, what, where, when and how as it relates to the incident. Situational awareness starts at the incident site and includes continuous monitoring of reporting channels to gain

Carnival is a leader in the cruise industry and it’s highly likely that the consumers would select this company; as it is also a branded company recognizable on the market it allow the process of word of mouth that lessen the power of the consumers from their self.

Around 6:00 a.m. that first morning, passengers reporting smelling and seeing smoke from the back of the ship. The cruise director, John Heald, made frequent announcements for both passengers and the crew, to keep them informed and calm during the fire, and afterwards as plans were being made on what to do next when the engineers were unable to restore power. “After the fire, Carnival Splendor was about 200 miles south of San Diego and dead in the water. Originally scheduled as a seven-day cruise from Long Beach to Puerto Vallarta, the new objective was to safely transport the passengers to a port as soon as possible” (O’Rourke, 2013, p141). The United States Coast Guard, the Mexican Navy and the United States Navy all worked together to get assistance to the ship and passengers for the next three days as tug boats pulled the large ship back to San Diego (O’Rourke,

Carnival’s president and CEO, Gerry Cahill responded quickly to address the situation, and chose the direct communication approach. He began with an apology, and acknowledgement of the passengers challenging situation. In cases where the company was clearly in the wrong, this is proven to be very effective (Guffey, Loewy). His message then stated that safety is their highest concern, and concluded with the commitment to get them home as quickly as possible. Emphasizing safety, undoubtedly supported the company from a litigation standpoint, while relaying a reason why they may be taking longer than expected. Mr. Cahill won praise from the media. Therefore, I believe, we can conclude that his message was deemed sincere. Utilizing multiple social

Today’s training environment for aviation professionals has come a long way since the crash of Avianca Flight 052. Not only are the aircraft systems more advanced to alert crews to potential problems, but simulators are also more advanced and realistic allowing training to reach new levels. Likewise, we have learned from past mistakes and CRM training has been developed to mitigate threats like the ones identified in Flight 052. CRM helps prioritize duties between the pilot flying and the pilot monitoring. As a result, someone is always flying the plane while the other is working on identifying and fixing the problem. Additionally, when time permits, crewmembers are trained to seek out information from all available resources, such as: other crewmembers, ATC, operations, maintenance, and the like. Furthermore, the captain should not have the only opinion on what the course of action should be, but rather he or she should solicit opinions and suggestions from the rest of the crew. Thus, training CRM

2. Situational Assessment. Once the Incident Commander arrives on the scene, s/he will need to assess the emergency quickly. Is there still a threat to the general population? Are the casualties identified or does Search & Rescue need to be mobilized? The IC needs to come up with a game plan to save lives, protect property and the environment, meet basic human needs, and stabilize the situation. 5

(1) Dispatch medical personnel to the accident site as needed via ambulance or helicopter, whichever permits earliest arrival and evacuation of injured.