On November 8, 2010 fire broke out in the aft engine room of Carnival Cruise Line, which was sailing 200 miles south of coast of San Diego. This incident created panic and chaos in the Ship for three days and unfolded a series of miscommunications. Thus, leading to social media sensation putting the Company’s reputation at stake. The accident lead to lot of distress among the passengers, cabin members, its stakeholders, family and friends of passengers and the company itself. However, a close scrutiny of this accident answers many questions which later become the standards to improve the quality of operation and emergency management in Cruise Industry. First, it becomes important to identify the stakeholders in this case and they are - Passengers, …show more content…
Carnival Cruise Lines apologised and refunded the ticket money to passenger in an attempt to maintain its brand value. They made arrangements for passengers on their return, but the damage was already done. Phrases like - ‘Spam Cruise’ and ‘I survived the 2010 Carnival Cruise Spamcation’ created an online buzz, placing the Company’s reputation at stake. As the company was using online media as opposed to print since 2009, they should have handled the communications in a better way. They should have known the effect one bad news generates on internet. In addition to channelising their communication efforts and Crises Management, Company should have done the following …show more content…
They are the first responders and they know the working of ship. If they are trained to handle crises, it would create less chaos. Keep a check on ‘what’ and ‘how’ the information is disbursed. This will help in retaining the confidence of all stakeholders. There would also lessen the cases of bad publicity on social media. Maintain an alliance with Government, Rescue Workers and Emergency Teams. Set a formalised guidelines, which will help in better rescue operations in future, if need be. Test the equipments on board for major and unexpected failures. Conduct more drills to test the machinery, generators and response time of the crew and first responder. This accident has set a precedent on how a situation should be handled in today’s world where social media presence is unparalleled. It has given the entire Cruise Industry a chance to update their standards as to quality of machinery, crises handling, communication and liaison with various agencies. There is an untapped market for the Cruise Industry and to win them over, they have to raise their
1. How should Smooth Sailings’ management perform the recoverability test for the cruise ship as of December 31, 2010? In addressing this question, consider:
| State how emergencies should be responded to in accordance with organisational authorisation and personal skills when involved with fires, spillages, injuries and other task-related hazards.
Example of weaknesses that Carnival Corporation & plc has is their safety record. In early 2012, the Costa Concordia struck off the coast of Isola del Giglio, Italy. In 2013, Carnival Cruise Line’s Triumph reported a fire, which left the ship adrift in the Gulf of Mexico (Carnival Corporation & plc SWOT Analysis, 2016). Among the other cruises, Carnival Cruise Lines have notably been the worse. In 2009, the Center for Disease Control tracked all major outbreaks, about 56% on Carnival cruise lines compared to a 48% average market share from 2009-2011. The company is also accounted for worse safety record for persons lost at sea. Since 2000, about 179 disappearances happened with Carnival Cruise Line alone (Levin , B., Jones, J., & Slade, T., 2012).
Organisational safety management implies that disasters happen out of a complexity of intermingled reasons but not due to technical factors alone. Proper event management is a
Carnival is a leader in the cruise industry and it’s highly likely that the consumers would select this company; as it is also a branded company recognizable on the market it allow the process of word of mouth that lessen the power of the consumers from their self.
Should College Athletes Get Paid or Not? One of the biggest issues with college athletes is if they should get paid or not. College athletes do get scholarships to play for whatever sport they intend to play at the university of his or her choosing but they also need money for extracurricular activities such as going to the movies, hanging out with friends, food, etc. So my thesis is what are the advantages and disadvantages of college athletes getting paid.
Culture is defined as the boundary between different people from different ends of the earth. For my project I had to interview another person from a different culture. This was difficult for me because I had no idea where to start because I didn’t know what made my culture specific to me. I found my interview subject relatively fast and I sat down and asked the questions. I found my subject from my boss I interviewed my bosses boyfriends sister and we went at it.
As the Disaster Coordinator for the city I am responsible for ensuring the public safety and welfare of the citizens within the city's jurisdiction. This requires me to have a full understanding on my role and responsibilities for managing disaster response and employing resources in order to save lives, protect property, the environment. Additionally I’m tasked to preserve the less tangible but equally important social, economic and political structures. My first reaction was to alert the regional Joint Terrorism Task Force to prepare them for possible activation. Next it is vital to gain situational awareness and develop a Common Operating Picture (COP). This COP is the who, what, where, when and how as it relates to the incident. Situational awareness starts at the incident site and includes continuous monitoring of reporting channels to gain
Lawn signs, television advertisements, billboards, and political rallies are some of the key components of a successful political campaign. A political campaign is an organized effort which seeks to influence the democratic public that is voting for its elected officials. These seemingly trifling parts of a campaign cost money. Money equals power, is the political mantra in today’s society. Campaigning can cost millions of dollars, and it is logical to believe that only those with the means have the ability to participate in the race for leadership. In a democratic society such as ours, every person has the right to vote and stand up for what they believe is right. Every person, from Donald Trump to the regular middle class citizen,
Answer: Carnival should place a high priority on marketing. They can include more varied activities that should be marketed towards different lifestyles. This will attract more people who would not have considered a cruise in the past. They can offer many promotions that lower the cost of their cruise. The company can also offer a large selection of cruise options, with ports located in many countries around the world. (Source: http://www.echeat.com/essay.php?t=31046).
(1) Dispatch medical personnel to the accident site as needed via ambulance or helicopter, whichever permits earliest arrival and evacuation of injured.
2. Situational Assessment. Once the Incident Commander arrives on the scene, s/he will need to assess the emergency quickly. Is there still a threat to the general population? Are the casualties identified or does Search & Rescue need to be mobilized? The IC needs to come up with a game plan to save lives, protect property and the environment, meet basic human needs, and stabilize the situation. 5
1. How should Smooth Sailings’ management perform the recoverability test for the cruise ship as of December 31, 2010? In addressing this question, consider:
Today’s training environment for aviation professionals has come a long way since the crash of Avianca Flight 052. Not only are the aircraft systems more advanced to alert crews to potential problems, but simulators are also more advanced and realistic allowing training to reach new levels. Likewise, we have learned from past mistakes and CRM training has been developed to mitigate threats like the ones identified in Flight 052. CRM helps prioritize duties between the pilot flying and the pilot monitoring. As a result, someone is always flying the plane while the other is working on identifying and fixing the problem. Additionally, when time permits, crewmembers are trained to seek out information from all available resources, such as: other crewmembers, ATC, operations, maintenance, and the like. Furthermore, the captain should not have the only opinion on what the course of action should be, but rather he or she should solicit opinions and suggestions from the rest of the crew. Thus, training CRM
A. Pause Strategy (CI#1, 2, 3): Carnival Corp has been known for health and safety records, a key component in consumer decision-making in the cruise industry. In order to begin improvements, a pause strategy needs to be utilized to allow the company to take a step back from aggressive growth and focus more towards consumer necessities. Many complaints stem from issues like sanitization of rooms, quality of food, and ship malfunctions. Keying in on ship maintenance, restoration, and efficiency will significantly decrease the chance of malfunctions. While implementing more stringent and attentive guidelines towards guest amenities and conditions of food storage/quality to help increase consumer appeal.