Case Study 3 Mcdonalds and Obesity

McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional

3) Should Mc Donald’s offer healthy alternatives to the same extent in all the countries in which it operates, or just those where it has been criticized in the past, or is it expecting further regulation? What if customers overseas do not want healthy options?

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

Once people start to realize what fast food it doing to their kids and better themselves, there will be a positive change for the better. Many fast food industries try to make their foods more appealing to kids by introducing popular character to sway the younger audience. Instead major companies such as MacDonald’s should try to use those characters to promote healthier living and healthier foods, whilst advertising their brand at the same time. Major companies should understand that once people realize how unhealthy their foods are they would be loosing customers. By providing healthier alternative and promoting healthier lifestyles they will be able to keep their customer and be known for promoting a healthier lifestyle a the same

McDonalds is a corporation that has great success because of good strategy and planning. In the next five years, McDonalds needs to keep up with the changes of the consumer and social

However, there could be some issues in the message that the company wants to communicate to them and the way in which communicates. Another important point is the level of penetration that has the image of Ronald McDonald in the society (collective unconscious). When we see Ronald we all think in the hamburgers, french fries and the Golden Arches; it is for this reason that it is not possible to remove Ronald McDonald from the commercial of McDonald's, because it is an icon that has contributed to the company occupying the sixth place among the global brands of greater value. So it could be said that without Ronald there is no McDonald and vice

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

A1) in my opinion, changing the character Ronald or eliminating it is not the answer, the answer is for McDonalds to emphasis that cigarettes are always harmful, in contrast McDs menu has a variety of healthy options, so the comparison is wrong because it is of totally different types. Mac can/should target its Ronald to do more advertisements for healthy food and nutrition, they can also label their food with the amount of fat, cholesterol, sugar, and other nutritional values; another suggestion is

Mr. George Ritzer explain that Mcdonaldization can be avoided, he gave us good explanation the only time he goes to McDonalds is to use the bathroom he also mentioned that if you have to take your kids there blind fold them something that might not sit too well with the American people . But his theory and concept states that it’s very hard to avoid Mcdonaldization because it has taken over the American society and has become part of our life’s simply what he calls the “Iron Cage” (http://www.learningace.com)

In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the

​The American family has certainly transformed over the past 20 years. Whether someone lives with two parents or one parent they are probably working full time jobs to provide for the family. In addition to their outside jobs they have the responsibility of raising the children, helping with homework, cleaning the house, and provide breakfast, lunch, and dinner. Due to the events of the day, temptation wins and the family gorges on Big Macs, french fries, and a sugary soft drink. Great, the family is fed, but what are the long term affects of the fast food when ingested several times a month. Planning nutritious meals in advance would promote a healthier lifestyle for the American family. Many Americans are defined as obese.

McDonald’s also needs to focus on people and organizations that have a negative stigma of their brand when creating their social media campaigns. Some of these organizations may include People for the Ethical Treatment of Animals (PETA), the US Food and Drug Administration (FDA), and any other organization that works towards decreasing obesity. They also should keep in mind different media organizations that write about nutrition and health. All of these organizations will jump at any chance they can get to attack McDonalds. It’s important for McDonald’s to lean on the safe side when it comes to making social media campaigns because it’s such a huge organization, and there are many people out there who dislike it.

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).

What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health