Case Study Gap Essay

1282 WordsMay 3, 20136 Pages
Case Study Gap 1 Case Study Gap Inc. Gap was established in 1969 by Don Fisher a wealthy real-estate developer and his wife Doris. He opened his first location in San Francisco, California. He partnered with Levi Stratus and created a global phenomenon in the retail industry. Since 2011, the company has established 3,248 stores worldwide. Gap operates 5 different branches: the Namesake Banner, Banana Republic, Old Navy, Piperlime, and Athleta. Gap is amongst the leading corporations in retail in the United States. Each division in Gap provides different goods for different age groups and genders. For instance, the high-end Banana Republic offers luxurious items for approachable prices. At the Banana Republic you may buy an outfit…show more content…
During the control of Drexler, Gap was 3.4 billion dollars in dept. This was very shocking. Drexler was incapable of caring out of financial strategies. Drexler was fired. He later joined the company JCruz and became more successful. Pressler was appointed to CEO of Gap. His approach was to cut down on costs and restore Gap from this debt. His strategy worked. The debt Gap endured was slashed. Although the debt decreased by a large margin, Pressler was still unsuccessful in controlling Gap. His ambition caused him his job. Pressler opened many stores that failed and was left with them. Soon after, Mr. Fisher relived Pressler from his job. Overall these three men brought their own strategies to the table. Some of these tactics worked and others failed. Case Study Gap 3 When searching for the attractiveness of a business you have to follow some guidelines. For instance, determining the growth rate of your business is vital. A company that is growing vast in the marketplace is attractive to new customers that are joining the market. Gap should explore new routes and search for the one thing customers want and need. Innovation is what customers want. They want something new, different, durable, and cheap. In Old Navy, prices are very steady and items are fairly in style. This is demanded by customers or they will not purchase your goods. Secondly, always think of

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