Case Study : Pharmaceutical Formulation Method Essay

This discussion question is based on a case study. As in all case studies, review the facts of the case and consider the various steps of the nursing process in order to address the critical thinking questions.

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research, assumptions, planning, and volatility at times. Overall we took away two major points: 1) that it is important to consider the product lifecycle in evaluating how to promote businesses and, 2) that the “Sweet Spot” as a competitive advantage should be the greatest point of consideration when evaluating how to best gain leverage to beat the competition in the minds of

The intended use of medications is meant to improve a person’ health, it is very important the individual administering medication or self-medicating use the drugs correctly, by following the doctors’ instruction for the medication prescribed. Medication is given to diagnose, treat, and prevent illness. Medication can be very dangerous, which can potentially cause harm or even deaf if it’s not used properly.

The majority of medicines are formulated for oral administration. This means they are taken via the mouth, in the form of a tablet, capsule, liquid or suspension. These medicines come in a variety of

Topical-This would be a type of medication applied to the surface/skin on the body i.e. creams, foams gels,

Topical medications come in the form of creams and gels and are applied directly to the skin surface usually to treat skin conditions.

Three ethical issues relating to marketing and advertising are Truth in Adverting and Marketing, Advertising and Marketing Harmful Products and Advertising and Marketing Tactics. The FDA (Food and Drug Administration) has requirements for truth in advertising and the FTC

We would like to own a product series covering our customers suffered from all illness segmentation of the OTC cold and allergy remedy market. We have totally launched 3 products, which played different roles in our product portfolio and have different attribute association.

First, the medical assistant should convert the doctor’s prescription into layman’s terms for Doris. Medication A is two teaspoons by mouth every four hours. Medication B is 2.5 milliliters by mouth three times daily (Fulcher, Fulcher, & Soto, 2012, p. 1b). Doris should be cautious of confusing her medication dosages as that could lead to possible overdose. If Doris is afraid of mixing her medications, the medical assistant should convert to the unit that Doris is more comfortable with. For example, if Doris prefers milliliters, she should take around 9.8 milliliters of medication A. Alternatively, medication B could be taken at .5 teaspoons (Fulcher, Fulcher, & Soto, 2012, p. 131). Patients taking multiple medications should have a medication

Choosing one aspect of paper and focusing on all products and competitors so the material is available when the time comes to write the paper

Topical drugs such as patches, ointment, and cream are applied directly on the skin and can be absorbed fast or with a delayed action. The term pharmacokinetics is the study of the movement of the drug in the human’s body. This includes the site of absorption (movement of drug from entry to tissue), how it is distributed (movement in the circulatory system to intended destination), how it is metabolized (break down in the liver), and excretion (elimination from the body). This unit also described the term half-life, which is how long the human body takes to break down a drug, absorb and excrete it and short half-life, which are medications excreted by the body quicker than long half-life drugs. The term pharmacodynamics is any of the changes in the patient’s body resulting from the medicine taken. It is highly important for the patient to know of the used drug’s side effects (unintended effects), adverse effects (unintended effects that can be harmful), and any possibilities of allergic reactions (most severe adverse response of a

SM moved to Arlington, Texas in October of 2016 from North Carolina after having difficulty living alone without support. He has had medication from his previous primary care provider in North Carolina. He recently attempted to go to the Dallas VA and had difficulty making an appointment in order to refill his medications. He reported that his current plan is to get an appointment with TRICARE for medication management. According to his report, his only psychotropic medication is currently Wellbutrin. While still in North Carolina SM has been taking medication which he received from his primary care provider in North Carolina. SM was also seeing a psychologist once a week, but then abruptly stopped going to him and has not reconnected with

Your responsibilities are not yet complete, because each time a medication is administered, it must be documented. Your documentation of medication administration must be done at the time that you give the medication on the medication log. It should be written in blue or black ink. No pencil or white out should be used, and never cross out, if you make a mistake on the medication log. Just circle your mistake and explain what happened.

Residual income is an alternative to ROI. It is the amount of income earned in excess of a predetermined minimum rate of