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Chapter Three. Research Design. 3.0Introduction. Chapter

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CHAPTER THREE
RESEARCH DESIGN
3.0 Introduction
Chapter three deals with the method and procedure that will be adopted for collecting data and choice of analyzing the data.
The chapter will be discussed as follows:
1. Research method and Design
2. Population of Study
3. Sample and sampling technique
4. Data collection method
5. Research Instrument
6. Restatement of Research Question
7. Choice of statistical test
8. Validity and reliability of Instrument

3.1 Research method
The study will adopt a mixed approach. This involves the use of both qualitative (interview) and quantitative (questionnaire) methods. Quantitative method also known as descriptive survey was adopted as one of the research method to describe the respondent …show more content…

3.4 Data collection Method
The major instrument for data gathering will be a self-constructed questionnaire with a semi structured interview. The researcher will approach the sample of study and administer the questionnaire after explaining the importance of the research and the need for them to respond truthfully. This will greatly help to reduce the error that may arise therefrom. The administered questionnaire will be retrieved immediately to prevent loss. The respondents would be given proper direction on how to fill the questionnaire to minimize the loss and error that may likely arise from poor administration of questionnaire.
3.5 Research Instrument
The research instrument will be a self-constructed questionnaire with a semi structured interview (open ended question). The questionnaire will have five sections: Section A contains demographic factors. Section B contains questions on communication as a variable of relationship marketing. Section C contains questions on commitment as a variable of relationship marketing. Section D contains questions on trust and Section E contains questions on customer satisfaction. Questions in the questionnaire will involve both closed and open ended questions. Closed ended questions will be asked in a Likert scale method. Open ended questions will be

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