Cheerios Commercial Analysis

What’s being said in the questions themselves that are being asked, allows the audience to really interpret and understand that this is the expectation that women live up to. Which can be seen in the commercial, is not initially very high. Greenfield uses the young boy and the man in the commercial in a logical way that allows the audience to really see how girls are not only depicted in society, but how women are also portrayed when it comes to a man’s opinion. When the little boy is asked if he just insulted his sister, filming that he was somewhat puzzled and including the take where he fumbled and

The cereal market is a booming industry. It has been around for over one hundred years and continues to attract millions of customers’ everyday. The market structure of the cereal industry is an Oligopoly. This is because there are four large firms, Kellogg, General Mills, Post, and Quaker Oats, which dominate the industry.

The woman in the commercial reminisces of her father when she was younger which appeals to the audience’s sense of empathy. When she was young, her father taught her to ride a bike. The audience at one point likely learned how to do something from their guardian whether that was riding a bike or tying their shoes. Just like in the commercial, learning these qualities

One of the advertisements created as part of the campaign features a young, interracial couple smiling and laughing while enjoying listening to music. With the purpose of recommending getting flu shots, the advertisement uses a young couple to target an audience of young adults. The

Introducing the newest Sprite commercial of 2017. LeBron James featuring Lil Yatchy and a few other people in a Super Bowl commercial. LeBron James, the starting small ford for the Cleveland Cavaliers, was explaining to the audience why he wouldn’t tell you not to drink Sprite. That he would ask you did you want to try it. Television advertisements are a vital part in marketing of just about any product. With Sprite being introduced in 1961, it still holds the world’s leading lemon lime flavored soft drink. LeBron James and the character he is the audience wouldn’t drink sprite simply because he wouldn’t. Why? Because he’s an all-time NBA all-star. But then at the end of the commercial after seeing everybody else drinking sprite LeBron admits that he would ask you did you want to try Sprite. Sprite effectively persuades their viewers that they have the better tasting lemon lime soft drink.

This video is shaped in rectangular form which is how most videos are shaped. The text at the bottom of the screen is white with a black background. White amplifies cleanliness and has a positive connotation then, the black on the other hand means negative connotation and has a sorrowful feel to it. This commercial gets your attention fastly by showing devastation of homes, schools, and roads. The music playing is a very sad and

The ad is explicitly selling viewers on Cheerios and the nutritional facts. The ad pitches the idea that if you eat them your heart can become healthier and you can live longer to spend quality time with your family. The implicit message behind this ad is, however, a bit more complex. The Cheerios brand is well known for being family oriented and constantly evolving to modern day society. Cheerios didn’t portray the standard or ideal American family; they went outside the box and acknowledged biracial or multiracial families. Interracial dating to this day is still frowned upon by some. By airing this ad with the interracial couple and biracial little girl Cheerios was making a statement. This commercial isn’t to please everyone, especially those who are racist or prejudiced. With interracial couples growing across America, they are rarely mentioned or publicized on television. It was very uncommon in 2013 to turn on a TV and see a happy interracial family. Viewers feel empowered and a sense of acceptance. One can only infer that this commercial was a huge leap for interracial families, especially the couples that don’t get support from their families or constantly receive negative remarks. The ad can help build one’s confidence and self- esteem by knowing that there are others in the same situation, one may feel less alienated. Not feeling obligated to choose one race over the other just embrace being different. The ad sells acceptance, confidence, happiness, positivity, and self- esteem. Having the little girl rocking her natural curly hair sells confidence. Basically saying mixed raced people don’t have to alter their curls or change their appearance to please society standards. It sells positivity and happiness because they portrayed a happy and loving interracial

The commercial is targeting a large audience of adults and teens. Most individuals in these two groups are often busy, having little time to make or choose healthy food. Younger children often look to adults and would not be old enough to understand the message being conveyed. For this reason, the commercial uses a central character that audience can relate to, a working woman that is constantly on the go. Her action and surroundings reflect common places a person would go to and the people they are surrounded by.

The girl in this commercial is sad,and lonely because she is being bullied. This is an emotional appeal. This commericial wants the audience to feel sorry for her. It does this by showing the horrible things that are being done to this girl . One example is the teenage girls drove by the girl,and started to teased her. The teenager girls tease the girl of her looks ,and calling her a loser. This bullying made the girl very sad.

The fact that they used an African American kid in this commercial is highly prejudice. Prejudice is when a negative attitude is felt against an entire group of people (Schaefer 2015). This advertisement gives that image that all African Americans are drug dealing monsters. This type of representation of African Americans has made them look like criminals when that is not always the case and that has led them to be discriminated against. Discrimination is when a group of people is denied the same rights and opportunities because of prejudice (Schaefer 2015). One disturbing fact about this advertisement and the group that was behind making it, Partnership for a drug free America, is that they were funded by over two hundred major American corporations. These types of images that were played on television and backed by so many large companies show that institutional discrimination is a problem in this nation. Institutional discrimination is when a group of people is denied opportunities and their rights are taken away during the normal operations of society.

Many commercials and advertisements from Doritos use the technique of humor. Humor in these advertisements and commercials are often depicted in violent or sexual situations to “lighten the mood.” However, sometimes humor can be perceived the wrong way by audience members and taken as offensive, mostly for female audience members. Fred K. Beard discusses how audiences have long been offended by different themes and images portrayed in advertising, especially women audience members. Some of the most offensive themes that are used in advertising today include sexual practices, racial/religious prejudice, terrorism, and anti-social behavior (1-3). This is why Doritos commercials and advertisements target male audience members; the themes Doritos uses in their advertisements and commercials are often perceived as offensive by women viewers. In a commercial that was aired during the 2010 Super Bowl, a man knocks on someone’s door and is greeted by a woman who happens to be his date for the evening. The woman lets him in and introduces him to her son before she walks off to finish getting ready. As she walks off, the man watches her butt, and once she is out of view, he goes over and sits on the couch where her son is. The man starts trying to befriend the boy and picks up a Doritos chip that happens to be in a bowl sitting on a coffee table. The man is about to take a bite of the chip when all of a sudden the boy slaps the man across the face hard. The boy gets all up in the

Pathos plays a large role in this commercial, as it manipulates the audience’s emotions. Both a juxtaposition and pathos is shown to the audience when the couple begins to fight about bills. Then, Sarah looks at Juan and gives him some Extra Gum. Since the gum brings back good memories, Juan hugs Sarah and everything is okay again. This is appealing to pathos because the rhetor evokes emotions such as sadness and sympathy; the audience is feeling sympathetic due to this conflict in the story. When everything got better again, the audience remembers that every time the gum was exchanged, it had a positive effect for Sarah and Juan. This element works to achieve the rhetor’s purpose by evoking sadness in the audience, and then making the Extra gum by association the “savior” in each situation they encounter. Through their long distance

For the worst commercial, Carl’s Jr has a series of commercial using beautiful and hot ladies as a theme. To be honest, it’s somehow catch my attention. However, I think it’s not really a successful advertisement, because looking at the commercial doesn’t make me want to go get their burger. I just don’t see why using hot girls as a theme will make people purchase their product and especially they probably not attracted much female customers in the

General Mills is a company that has strategically developed and growth through mergers and acquisitions. Mergers are the fusion of two companies that join forces to compete in the market. There are two types of merger: Horizontal merger on which the company acquires a competitor and vertical merger, on which the fusion is with a supplier. Acquisitions, on the other hand occurs when a company buys another company and become the property of the buyer. Thorough study of the market has made General Mills maintains a leader position on the food industry through more than 100 years in the market. According to a business encyclopedia, Strategy is a plan a company develops to reach a determine objective and reflects the company’s strength,

This part of the advertisement shows that Cheerios has the knowledge about their consumers and that they want to see scientific proof to satisfy their curiosity about Cheerios healthy benefits. Cheerios ultimately satisfies their curiosity by making it very visible on the box. This scene is included to make people feel comfortable about buying Cheerios as a result of its health benefits being listed right on the box. After this scene takes place, the girl then goes into the living room where her father is sleeping and pours Cheerios on top of him where his heart is located. This shows that she cares about her father’s health, and that she has the need to nurture her father, which is apparent from her maternal instinct of caring for others. This shows people that people will come together and will really care for one another while eating Cheerios.