Cheesecake Factory Competitive Advantages and Disadvantages

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COMPETITIVE ADVANTAGE 1

THE CHEESECAKE FACTORY
COMPETITIVE ADVANTAGES: STRENGTHS AND WEAKNESSES

Dorene Utley

Introduction to Business: BUS 100
Professor Cynthia McPherson
July 31, 2013

COMPETITIVE ADVANTAGE 2

The Cheesecake Factory boasts profits and productivity in a SWOT analysis with their strengths and weaknesses. To remain successful in a business, the company has to be aware of the strengths and weaknesses. This business started out back in the mid-twentieth century with great production and marketing skills that Oscar and Evelyn Overton achieved together. Unfortunately, the company struggled, when there were not enough money, workers, and product to help the business during those early years. Today there are
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Economically this was a weakness for the company, 0.6% fiscal in the Northeast storms”.
Another strength the Cheesecake Factory possesses on restaurantnewsresource.com (2013) has Chairman and Chief Executive Officer David Overton replies with, “Our performance in the first quarter demonstrates the strength of our restaurants domestically, as well as globally, with the initial licensed Cheesecake Factory restaurants in the Middle East performing at very

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