Coca Cola Rhetorical Analysis

Within society power struggles are inevitable and in the business world it is no different. The letters of correspondence between an executive of the Coca-Cola Company, Ira C. Herbert and a representative of Grove Press, Richard Seaver express their different viewpoints on the use of Coca-Cola’s slogan “It’s the Real Thing”, in an advertisement promoting Diary of a Harlem Schoolteacher by Jim Haskins. Both Herbert and Seaver attempt to out smart each other through their use of rhetorical techniques and strategies.

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.

"When life gives you lemons, make lemonade" this is an old phrase used to inspire hopefulness and an encouraging, positive can-do attitude in the wake of hardship or disaster. Lemons symbolize the inevitable sourness or difficulties in life, while lemonade is the sweet drink that is the product of the lemons. Often life offers trivial disappointments with almost no explanation and sometimes it seems almost impossible to break the misfortunate spell. However, for some people, each mishap in their lives leave them not only perplexed but eager to see the glass half full rather than empty. Beyoncé is a prime example of making the best out of a bitter situation. On April 23, 2016, Beyonce released her groundbreaking fully visual album “Lemonade”. Lemonade debuted as number one album on the billboard charts and allowed Beyoncé to have the biggest first-week sales count. Nevertheless, with greatness comes a few flaws and “Lemonade” was no stranger to faults. To some, “Lemonade” was the cultural awakening that they needed but for many it was the conversation starter that would strike both emotionally and politically which is why it is such a powerful album but an even more important conversational piece.

The fast food industry is an important element in the global market. While producing food with incredible speed and consistency, the institution of fast food has bloated to becoming one of the most powerful organizations around the world. In his article, “Good Food from the Good Earth: McDonald’s and the Commodification of the Environment,” Stephen Depoe focuses in on the franchise of McDonald’s and its effects on society, health, and environment. By applying the framework of McPerrow’s ‘critical rhetoric’, a theory that seeks to unmask the discourse of power, issues of corporate advocacy and organizational deviance become better identifiable and clear. According to Dopoe, “the discourse of power . . . creates and sustains the social practices

Billions and Billions served, American Flag, Lego, Happy Meal, Astronaut holding french fries, Play Space. People who like to be mainstream and follow the crowds might be more likely be appealed to the ‘Billions served’ statement. This also go along with the American flag capturing patriots, Lego with Lego fans, the astronaut and the double meaning of space intrigues those who are interested in the kind of things they target. Each one appeals different to another. For example, children would see the Happy Meal and think, ‘Oh, I can get a toy with it,’ however adults know it’s cheaper. Children tend to think with a more creative mind while adults are more logical. McDonald’s uses its logic and values for people on the go needing fast affordable food that is easy to access from any roadway or town. Yet, the emotional aspects that McDonald’s uses are mainly towards a person’s interests and the majority of the time is used for children.

Athletic ads have a fit person running or sweating to show the speed and commitment to be fit, but using animals on the ads show the speed of survival. Today, everyone wants to have a toned and fit body. Animals aren't like humans who want to be fit they have a natural instinct of speed and commitment to survive. Nike advertisement persuades viewers by using the fastest mammal to sell Nike products to convince people feel like they could reach the speed and commitment of cheetahs natural instinct to survive.

The advertisement was created to sell any of the Coca Cola products as well as the idea that the brand is an American classic that will “never go out of style.” By incorporating traditional American icons

The author illustrates how using the same slogan as the Coca-Cola company will bring confusion among both brands. He supports his statement by stating how a consumer might ask for “the real thing” but will end up receiving a book. He provides this scenario in order to demonstrate the consequences the brands will face if the author of the book does not change their slogan. This paragraph was intended to persuade the company of the book by scaring them into thinking that their slogans will ruin their companies.

It’s the Real Thing! Which are you referring to, Coca-Cola or the book Diary of the Harlem Schoolteacher? The fight for the slogan “It’s the Real Thing” had led to a distribution of demanding and sarcastic letters between companies. The Coca-Cola Company and Grove Press give a different motive for the usage of the slogan, but by both using the slogan, Herbert defends the confusion it can bring for the public. Whereas Herbert’s letter maintains a demanding demeanor and a condescending tone, Seaver’s response is more persuasive due to its sarcastic tone and satiric diction.

It is possible for them to become a carbon positive club which means they require less energy consumption or by having a net zero carbon footprint. I strongly believe this can be achieved by solar panel incorporation and water re-usage.

The article was written by a critical writer published by the Onion. The critic’s purpose through his piece of writing was he denounce the people about not understanding what was happening during the Cola War. And how they lacked the attention of understanding the situations that were around them and just putting their attention to a beverage. The critic’s adapts to evoke pathos and logic to connect with the people that were living during the Cola War to comprehend the situations such as the tension among other countries and connect with the reader about the war taking place. Therefore, the critic uses satire throughout the whole article to indicate his claims with strong opposing vocabulary and poke fun at the situation, but still revealing the main ideas through the article about the Coke and Pepsi dispute.

Coca-Cola has been a complex part of world culture for a very long time. The product’s image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. “Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment” (Allen, 1995).

Coca-Cola – the global brand is a product which is positioned appropriately as a refreshing drink. A forceful message is directed to the consumer regarding how the product is being positioned in the market place. The brand personality of Coca Cola shows the positioning of its brand. The procedure of positioning a brand or a product is an intricate managerial job and should be performed through the use of the all the components of the marketing mix. Positioning remains in the mind of the consumer and can be portrayed as how the product is considered by that consumer. Through capturing the speed and liveliness of the Coca Cola brand and by indicating the energizing characteristic of the drink, a powerful message is directed to the consumer regarding the manner in which the product is being positioned in the market. (The ‘Coca-Cola ' Brand and Sponsorship)

The products that Coca-Cola lunched during the campaign were personally relevant as there are personalized names and messages on the packaging. This was appealing to consumers since this feature makes buyers to feel that they are purchasing personalized products, which produced a sense of ownership towards the cokes; it was likely that the consumer may turn the thought into reality, that is to buy the Coca-Cola’s products.