Coca Cola Rhetorical Analysis

Mrs. Seaver of Grove Press creates a much more convincing and persuasive argument through his compelling rebuttal of Mr. Herbert’s original letter. Although Mr. Herbert’s argument may seem logical in itself, Mr. Seaver mocks the argument and ultimately demonstrates the absurdity and triviality of the initial complaint. At the time the Coca-Cola representative wrote the initial letter, the company did not possess a patent declaring it had any legal rights to the slogan “It’s the Real Thing,” making the slogan fair game for Grove Press to exploit in its advertising. Mr. Seaver’s sarcastic tone, although much less professional than Mr. Herbert’s, also leaves a more lasting sway in the minds of readers. By exactly repeating certain convincing phrases and statements from the Coca-Cola letter, such as “dilute the distinctiveness” and “diminish the effectiveness,” and subsequently integrating them into his own argument, Mr. Seaver undermines their validity in the first

Companies desire to keep the originality of their products so they can appeal to their consumers positively. Ira C. Herbert, an executive for the Coca Cola Company, presents himself as a notable person with authority. On March 25, 1970, Herbert wrote a letter to Mr. R. W. Seaver asking him to “stop using the theme or slogan in connection with the book” (line 7). The writer is contemplative throughout his letter in order to clarify the issue that he wants resolved. Herbert speaks for the company when he writes, “We believe you will agree that it is undesirable for our companies to make simultaneous use of It’s the Real Thing” in connection with our respective products”(lines 8-10). In other words, the author suggests the expression

In addition Herbert devotes the fourth paragraph of his letter to an historical allusion about the slogan and starts it off by asserting that, “”It’s the Real Thing” was first used in advertising for Coca-Cola over twenty-seven years ago to refer to our product. We first used it in print advertising in 1942…” Herbert creates a very egotistical persona for himself, as he gloats over how well the slogan has worked for Coca-Cola and undermines Seaver’s knowledge, which insinuates that he is ignorant.

Historical illusions are also being employed in this letter as a form of a rhetorical strategy; it is used in the fourth paragraph just like in the first letter but the only difference is that this time Seaver is telling Mr. Ira Herbert about other cases his company has had in past that were just like this one but posed more of a threat to his company, rather than the history of the slogan “it’s the real thing”. Reduction which means the degradation of a victim is being brought into play by Mr. Seaver in the third paragraph of the letter where Seaver states, “we have discussed this problem in an executive committee meeting, and by a vote of seven to six decided that, even if this were the case , we would be happy to give coke the residual benefit of our advertising”, here Seaver is actually demeaning the stature and dignity of the Coca-Cola company because he is practically saying that if it’s the money coke wants, they would be glad to offer coke the money. A hyperbole is displayed in the concluding part of the letter that says “we will defend to the death your right to use “it’s the real thing” in any advertising you care to”, at this point Mr. Seaver is saying that he and his company are ready to defend to death

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

This paper will examine a particular Apple ad that appeared on television in 1984. The Macintosh was and still is very popular computer that provides a simplistic feel of creativeness and freedom. Freedom is a key concept because the ad expresses the need to have a sense of freedom to do what we want with no restrictions. Apple is well-known all over the world for the sex appeal to its products, like the iPhone, iPad, and the Macintosh series. These products present a color of either silver, slate, or gold that is very appealing to our eyes. And with such unique colors, Apple manages to make the colors of their products to fit in with its surroundings. Although Apple still has to compete against

Red Bull gives you wings, is a world-famous slogan used to sell endless energy in a can. The slogan and advertising campaign of the Red Bull corporation uses many different marketing strategies that utilize weasel words and misleading advertising to increase sales and fool potential customers. In William Lutz’s article, “With These Words I Can Sell You Anything,” readers learn what weasel words are; Lutz explains “Words to appear to be making a claim for a product when in fact they are making no claim at all” (27). The term weasel word is used in the advertising industry because of how weasel eat the eggs of unexpecting animals. New, improved and reformulated are just a few examples of “weasel” words. That companies use to trick the American

These devices made Seavers letter more convincing to the audience because he made logical points that made sense to the audience. For example, I do agree that it's rare for someone to order a book and get can of Coke by mistake. The use of satire in the letter helps convince the audience that the claims that Herbert's made arents as serious as they seem. They are two very different products that can be advertised with the same slogan and remain different to the public and buyers of them. Also as Seaver explains in his letter, they both have the right to used the slogan they wish to because of the First Amendment. So not only does Seaver have a better argument but also has more logical points than Herbert´s.

"When life gives you lemons, make lemonade" this is an old phrase used to inspire hopefulness and an encouraging, positive can-do attitude in the wake of hardship or disaster. Lemons symbolize the inevitable sourness or difficulties in life, while lemonade is the sweet drink that is the product of the lemons. Often life offers trivial disappointments with almost no explanation and sometimes it seems almost impossible to break the misfortunate spell. However, for some people, each mishap in their lives leave them not only perplexed but eager to see the glass half full rather than empty. Beyoncé is a prime example of making the best out of a bitter situation. On April 23, 2016, Beyonce released her groundbreaking fully visual album “Lemonade”. Lemonade debuted as number one album on the billboard charts and allowed Beyoncé to have the biggest first-week sales count. Nevertheless, with greatness comes a few flaws and “Lemonade” was no stranger to faults. To some, “Lemonade” was the cultural awakening that they needed but for many it was the conversation starter that would strike both emotionally and politically which is why it is such a powerful album but an even more important conversational piece.

Ben and Jerry, childhood friends of Jewish decent, founded their ice cream company in the late 1970s. They began with a $12,000 investment in 1978 making ice cream out of a renovated gas station in Burlington, Vermont. Their brand quickly spread to a global power house for homemade ice-cream. While spreading their product of ice-cream, Ben and Jerry’s is also known for taking part in a concept that it and Public Relations the Profession and the Practice called Corporate Social Responsibility. Their brand in action is a great starting place to viewing the science of selling and communication theories in action. With-in this essay, the Ben and Jerry’s “Hubby Hubby” campaign will be analyze the use and gratification theory, the framing

The commercial also incorporated a presentation of the country's varying sprawling landscapes and metropolitan areas, along with Americans of different ethnicities, races, and families partaking in real life activities. With these elements: a patriotic song, playing on emotion, and an invocation of profound imagery, we see several of the tactics mentioned in both articles tackled in Coke's commercial. So why did Coca Cola receive such monumental uproar, if it made use of some of the fifteen basic appeals that make ads effective?

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.