Each year colleges around the world rally to obtain the best and brightest students. Success is the key factor for this search, as colleges and universities survive on revenue generated by those students who not only choose their institution, but also remain at their institution and complete their chosen course of study. Additionally, colleges receive ranking based on the credentials and success of their students, which only enhances their financial success. The following is a proactive public relations strategy designed to generate increased applications by higher academic achievers whereby increasing higher academic achievers admissions.
Recruiting students can only be accomplished by attracting the attention of students, educating
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Public Relations Audit
Previous attempts to obtain high achiever admission focused heavily on junior and senior high school students. Although this strategy has yielded adequate results, the process of actually choosing a college begins at the freshman level (Flemming, n.d.). This is the focus of this PR strategy, to target high achieving 9th and 10th grade high school students for early college admission.
Public Relations Plan
The objective of this public relations plan is to increase enrollment of high achiever students. The goal is to accomplish this increase through an early enrollment plan. The college will offer full and partial scholarships to qualified 9th and 10th grade students that continue to maintain high academic standards through high school graduation based on need. This will be accomplished through an advertised annual talent search promoting the availability and awarding of these scholarships know as the “Investing in Our Future” campaign.
Situation Analysis
Currently admission efforts have been directed toward high school junior and seniors. This strategy has not been effective in obtaining a marginal amount of high achiever enrollees nor has it promoted future enrollees.
Program Objectives
The primary object of this new program is to generate an increase of high achiever admissions through future enrollment. By targeting a younger group of students, the college can
Historically Black Colleges and Universities (HBCU) are experiencing low retention rates with first generation college students. The students are not graduating within a four to six year enrollment period, and or are not returning after their freshmen year. As the American workforce looks to colleges and universities to fulfill the workforce pipeline with educated diverse workers, HBCUs are in the spotlight to produce qualified minority graduates. Moreover, HBCU’s are looking to refine their methods of inclusion and buy-in, this will in-turn manifest a higher level of retention amongst first generation college students.
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Let’s imagine a school with small group classroom sizes, preparing students for college and careers after high school. Also with diverse AP and honor classes by creating a program to help aid students to learn about these classes and the benefits. Since they haven’t created a program to prevent students falling into the government system. In my eyes this is an ideal school that can help and benefit students and the future way of learning. Although Denver South High School is doing well in the areas of diversity and culture, south could improve on preparing students for future careers, enlightening students on the benefits of AP and honor courses provided at the school and also creating
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Recruited 9th grade students for membership into the Upward Bound program at Battle Creek Central High School
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Upon identifying programs available on various college campuses as they relate to first year students; it has become noticeable that university leaders are concerned with the retention of students within their first and second year of college. Therefore many universities have developed programs that are focused on the success of the freshman student and ensuring that group of students’ matriculations throughout their degree programs. As quoted in “The Dynamics of Organization in Higher Education (Kuh, 1996) “the frequent and increasingly predictable accusation that institutions of higher education operate in “silos” is based on their various schools, colleges, and athletic programs operating in parallel with one another, more focused on promoting than on adhering to or accomplishing broader institutional
Campaign Advertising Though clearly constant in the effort to win the electorate's vote for each candidate, campaign advertising since the 1950's has become more intricate. In each decade since television advertising for a candidate has begun, the messages have been designed in one way or another to play on the emotions of the electorate. However, over time the way in which this is done has changed constantly, most clearly in the utilization of "positive" and "negative" ads. Moreover, the utilization of information and statistics in ads has changed dramatically, delivering the core message of a candidate in concise, hard hitting, and effective way.