Comcast Sustainability Essay

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

(Business case studies, no date, p.6) provides evidence that Aldi uses an eco friendly system which reduces the emission of harmful gases to the environment. Moreover, Aldi minimizes energy wastage and recycles the waste produced. Aldi also takes part in many CSR activities for the betterment of the community.

The research Clorox performed found that 53% percent of consumers are looking to purchase greener products in the coming year. The Burt's Bee social responsibility strategies created a positive company image. They award compensation based on energy conservation, and they strive to reduce their carbon footprint for the greater good. As competition has accelerated their entry into the market by purchasing green companies the positive social image becomes a greater concern. Consumers are inclined to pay a higher cost for green products that in turn produce greater profits.

AT&T is already doing well, in the way of sustainable business practices. In the 2014 annual report, various sustainable community, technology, and environmental advances were mentioned. It appears that AT&T is on its way to sustainable reporting already. There are multiple functional changes that can occur in order for AT&T to improve their sustainability. Global reporting lists environmental, social, and economic impacts as the key aspects to identify in sustainability reporting. AT&T also should list the ways in which its technology is helping sustainable living because they are a technology based company; therefore, appealing to their stakeholders and illustrating how their technological advances help the world.

I decided to do my research at Lowe’s Home and Improvement. Lowe’s Home and Improvement is a hardware store that sales everything from your basic household appliances to minor cleaning supplies. Lowe’s believes that in order to maintain great customer service they feel that they must follow these simple rules: Provide customers with environmentally-responsible products, packaging and services at everyday low prices, educate and engage employees, customers and others on the importance of conserving resources, reducing waste and recycling, review and communicate progress made toward achieving established goals and objectives, and to engage on public policy issues related to sustainability. In this report I will discuss how I observed two

As we have seen an increase in awareness around sustainability and climate change, with the help of Al Gore’s Inconvenient Truth documentary in 2006, we see organizations moving towards mitigating the effects of climate change in various ways (Al Gore, n.d). As this corporate social responsibility has become more prevalent, organizations are now pushing their green agenda by publishing sustainability reports, doing mass marketing and implementing sustainable business practices to portray the image that they too are working towards protecting the earth’s natural environment all the while focusing on their underlying goal of selling their products and

Comcast is known as the top cable TV provider in the nation with the fastest internet speeds along. Even though Comcast has many great achievement and awards there were still business issues that had existed in the organization. In the past Comcast did receive some bad publicity in regards to their customer service as it impacted the customer experience. Every great company has went through many obstacles but it is all about how the organization overcomes those obstacles. The key towards success was not built over night but over time for a successful future. "Good introductory paragraph

I took notice of the cups that were thrown out. They were made of paper, much more disposable than the styrofoam previously used. In 2011, a non-profit foundation named As You Sow approached Mcdonald’s looking to help them reduce waste(“As You Sow”). McDonald’s began to work with them and by 2013, they had replaced the styrofoam cups with paper cups in all 14,000 U.S. restaurants. This was a change made after the large corporation received a simple request made by a small non-profit foundation. This shows that these big corporations are willing to work with small non-profit organizations in order to improve the overall environmental friendly aesthetic of their companies. Another example of a sizable company changing their ways due to a suggestion from a relatively small group of individuals can be seen in the changes Walmart made regarding their laundry detergent.. Walmart, in order to enhance their shipping and handling, approached a group of engineers to see what they would propose. This group suggested cutting down container size and filling it with a concentrated detergent (Nicholson). With this elementary, yet useful tip, Walmart began to ship more detergent, and less air and water. Furthermore, they reduced the amount plastic used for detergent containers. This demonstrates how eco-friendly changes can be beneficial to both the planet and businesses.

A lot of businesses find that a very efficient way to keep their customers is by acting in a socially responsible way.. A company can be socially responsible in a variety of ways such as using resources that won’t hurt the environment or the consumers, and giving a portion of their proceeds to a foundation. An example of a socially responsible company is Burt’s Bees. Burt’s Bees has gone above and beyond to promote socially responsibility not only by providing natural products and assuring customers that no harm was done to the animals involved but by sponsoring and donating to foundations that have the same want for world-wide well being.

Suncor Energy’s strategic involvement in corporate social responsibility is a very important factor for me as a possible future employee. I believe a company who gives back to the community where it operates will treat its employees with respect. Their involvement in corporate social responsibility will create a community that will be fertile with employable talents in the future. This participation in corporate social responsibility is seen as an advantage for the company as it will develop the community in which it draws its resources, both human and material. It will also boost the company’s reputation and corporate image and subsequently attract quality applicants.

Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).

PepsiCo is one of the world’s leading food and beverage companies with products being sold in over two hundred countries and territories around the world. PepsiCo began in 1965 when Pepsi-Cola merged with Frito-Lay and now distributes twenty-two brands of products that include Pepsi, Lays, Tropicana and Quaker. This paper will provide information about PepsiCo’s dedication to environmental, human and talent sustainability while increasing revenue by reducing essential production costs such as water use and packaging materials.

Sunchips provides not only a “healthier” chip but also uses renewable energy and a biodegradable bag and encourages consumers to join their eco movement. Other companies, such as Pepsi and Volkswagen, are joining in too. The “Refresh Everything” project launched by the major soda chain is attempting to make its product more environmentally friendly, and Volkswagen is taking even bigger strides with its movement, “The Fun Theory,” which encourages customers to be green while making the process fun (Park 1). Other major corporations jumping on the green bandwagon include Hewlett Packard, which boasts its recycling efforts and energy efficiency, and Ben and Jerry’s with its effort to “Lick Global Warming” and employ other eco-conscious practices (Rottkamp 1). While these strategies have shed light on being friendly to our planet, the fact remains that the large portion of our population simply is not embracing it.

* Employees are from a rich, diversified background, bringing new perspectives and ideas to the company