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Apple iPhone 5 vs. Samsung Galaxy III A phone isn’t just a phone anymore. There are over 128 million people with smartphones in the US; so you are bound to see one anywhere you go. Technology is changing and advancing so fast that, it seems someone is always releasing the new and most advanced must have item. Two of the most popular smart phones are the Apple iPhone 5 and the Samsung Galaxy III. These smart phones have amazing similarities and abilities but also have stark contrast. These companies are constantly competing for new customers and for that reasons it can be difficult to decide which phone best suits your needs and lifestyle. In today’s busy technology driven era, it seems that there is nothing you can’t do from a phone. …show more content…

The iPhone 5 is available with 16GB, 32GB or 64GB internal storage, with extra storage available through the iCloud app.
The Samsung Galaxy S III, on the other hand, is a feature-rich monster. With a dual-core 1.5Ghz processor, the smartphone is very fast and responsive. Any myth of Android delay has been crushed with the fast processor and 2GB of system RAM. The Galaxy S III is available with 16GB or 32GB internal storage, PLUS you can add a micro SD card of up to 64GB. The iSO system of the iPhone is very structured and therefore you are not able to customize the phone, whereas the less structure Android system is built with customization in mind. They want you to make the phone yours. Both advertisements did show the phones and there capabilities, however that it the about the only thing both had in common. Apple’s approach was more about the pros of the iPhone 5, the imagination, creativity and possibilities with the phone. They focused on the upgrades and phone alone with no mention or suggestion of competition, leaving you with just the thought of that product in your mind. Samsung’s advertising approach was much different. Instead of focusing on the phone, they chose
Masek 4 to focus on how “the next big thing” was already here, in the form of the Galaxy S III. They used the humorous angle by poking fun at the hype of the iPhone 5, the long lines to get one and the type of people who use that product. They were able to do all that without ever

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