Competitive Advantage Of Tesla

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How has Tesla become one of the main competitors in the automobile market? Tesla is in the automobile industry and is currently leading the market for electric cars with 45% of electric cars sold being Tesla’s.
Founders Vision
The organization was founded by Elon Musk who created a goal for the company when he started it on January 25th, 2003 and that goal remains the same today which is “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Their mission has become very clear in the last few years with the release of the Tesla Model S Sedan, Model X SUV, Model 3 and Roadster. Tesla has a very different culture from many of its competitors which is it encourages its employees to innovate and try new things to improve the business in every aspect.

From a Spark to a Flame
Tesla was the first successful American car company that has been started in last 114 years. The last American car company created on June 16th, 1903 and was called Ford. They have become successful against all odds because of their differentiation strategy. Tesla produces the only luxury electric cars on the market. Their first car they released was called the Roadster and were extremely expensive due to high startup costs and development costs. The Roadster caught many consumers eye because it had a 3.9 second 0-60, zero emissions, 300-mile range on a single charge and had zero maintenance for 100,000 miles other than replacing

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