Content Marketing Is Not Like Painting By Numbers

Content marketing is essential for businesses in the world because it helps them to plan and prepare for cost-effective and reliable sources of numerous new leads and website traffic. However, whether you have been using content marketing strategies for decades or you are a new person with content marketing you need to improve your plan. Everyday people create and publish more content. Therefore, there is stiff competition which every business is trying to cope up with to succeed in content marketing

Offering content marketing is a great way to track interactions with individuals who have shown an interest in your product. It also needs a plan to convert buyers into repeat customers.

Have nothing in your house that you do not know to be useful, or believe to be beautiful.

93% of b2b companies use content marketing, but time & time again, marketers struggle to execute their strategy. Or when they do, they fumble around, not sure what they should be doing or why.

Content marketing is nothing new. The first commercial website started back in 1993, so we’ve had nearly a quarter of a century to refine its application. That’s why it’s so surprising that of the 86 percent of marketers using content marketing, only 32 percent find it effective.

Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.

Content marketing is 62 percent more affordable than traditional advertising campaigns and it generates nearly three times as many leads, DemandMetric statistics show. At the same time, only 32 percent of marketers report that they have developed an effective content marketing strategy.

Curata’s study found that 75% of content marketers are set to increase their content marketing budgets. The content marketing software market is further expected to grow to over $32.3 billion by 2018.

Transactions or trading that is done between two or more companies and does not include the final customer of products is considered to be a business-to-business model. (What is business-to-business (B2B)?, 2016) These types of businesses have distinct differences from business-to-customer companies that raise multiple marketing hurdles to jump. Some of these differences include longer sales cycles, more complex products or services, few identifiable buyers, less buyer research, and different channels for marketing strategies to use. (What Makes Business-to-Business Marketing Different?, 2016). These problems have increased the demand for improved content marketing strategies for companies in the business-to-business environment. Content marketing is the use of a strategic marketing approach focused on presenting valuable, relevant, and consistent content to attract and retain a specific and identified audience. (Pulizzi, 2012) The increased demand for more and better content marketing has forced marketers to evaluate and develop marketing strategies focused on this type of marketing. According to research done by the Content Marketing Institute, marketers who document their strategy are more effective than companies that do not. (Pulizzi, 2014)

Maybe you should have asked Bill Gates almost 20 years ago. He wrote an article titled Content Is King in 1996. Maybe this is where the phrase was coined. He predicted that content would be where most of the money on the internet would be made. It’s most intrinsic value was that it could be spread globally at little cost.

Content Marketing Definition. Content marketing, especially in the business to business marketing environment, is a relatively new term and concept. A common definition that has been used to describe content marketing came from Joe Pulizzi the founder of the Content Marketing Institute. Pulizzi defines content marketing as “the marketing and business process used to create and distribute relevant and valuable content to a target audience.” The process should attract, acquire and engage the audience while clearly marketing a product or service. Content marketing should use all possible channels (print, social media, web based, interview, or in-person) to achieve the goal of establishing their brand status and a relationship with the customer. (Pulizzi, 2012) Holliman and Rowley give additional information to elaborate on the concept of content marketing. Any information that has been put on a business’s website is content marketing, and anything on the page that users are there to see and use to learn about the business. Content in any form should be created and used to tell the brand’s story and the story of their product or service they are offering. Not only should it tell the story, it should also focus on creating a valuable experience to draw in and retain customers. (Holliman & Rowley, 2014)

So, is it that you think you can’t afford marketing? Not sure whether to hire a consultant or have an in-house marketing director? Maybe you don’t know where to start or don’t have the time to implement? Chances are, one of these is your biggest marketing challenge.

In recent year, online video is quickly becoming a new method for the organization to convey their message to the employer, customers and all types of stakeholders because the audience is trying to reach, learn and get information, feel connected, share through watching online videos. This essay will examine the role of video communication as a marketing tool for small businesses. The focus will begin by providing an overview how YouTube can be useful marketing channel for small business, and explore some cases of successful stories of small business that use online video to brand their products. This essay will also examine how the traditional 4P’s of Jerome McCarthy marketing approach has been replaced by the modern way of doing

Content marketing has been growing at a rapid face for the past years. Businesses have realized the importance of having an effective content marketing strategy in place can improve their marketing efforts. From blogs to videos companies offer content to reach to their customers. However, the due to the constantly changing consumer preferences and all the information the is available to them, the creation of superior content marketing is more challenging.

Marketing is the beginning of everything. An old saying states that ‘‘nothing happens until a sale is made,’’ and that is true. But until someone does some marketing, there is nothing to sell, and no premise on which to sell it. Marketing is the eyes and ears of the company, tuned to the customer, and to competition. It is the driving force behind new products, behind the promotion and advertising and all of the other communications about the new products. However, in today’s world of exponential growth of Internet and advancements in Web 2.0, Media Marketing is a