Costa Coffee Executive Summary

Costa Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to become recognized nationally. Despite that figures, Costa faces some problems, related to their competitors.

Threat of Substitutes: There are various substitutes for fair trade coffee in the industry such as regular coffee, tea etc but not only coffees but in the general beverages market e.g. Coca Cola, Water etc. As a result of this there is a very high threat of substitutes.

Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University 's Regulations regarding Cheating and Plagiarism.|

Coursework is receipted on the understanding that it is the student's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism.

Whitbread's (owned Costa Coffee) environmental policies and supply chain better than some other chains, but they are not too excited about either. The company's purchasing policy discussions palm oil, timber, cotton, sugar and meat, as well as corporate social responsibility report using more renewable energy needs in its. Other values are building a warm culture and a sense of belonging, where each one is welcome. The courage to take action that faces the position quo and look for new ways to develop their company. Being present, connecting with clearness and respect.

Costa can only be as successful as the plan it implements. Saving the world from mediocre coffee and unsustainable practices are goals that must be attained.

Armstrong, G., Kotler, P., Trifts, V., & Buchwitz, L. A. (2011). Marketing: an introduction (4th ed., canadian ed.). Boston, Mass.: Pearson.

between the theories is that “ the ERG model proposes that more than one need

As many as outstandingsyndicates stem from one smoothmarvellous idea. Some of the coffee beans that we serve as coffee to customers differ but the most common type of roast coffee that we serve is a medium to dark roast. Popular roast types that we serve are American roast, City roast and breakfast roast to mention a few. This in turn make coffee that is most commonly known is late, espresso and long black to mention a few. Popular types of breakfast include English, gluten free, vegetarian and dairy free breakfast.Mr Yip notices that existing producers are failing to provide the benefits that consumers are really looking for. This research focuses on a particularly successful business idea

It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives

The challenging task that arises with this expansion is how Costa will drive traffic towards these stand-alone self-service coffee machines. The popular belief that coffee from vending machines lacks quality in regard to taste, hygiene & personalization in regard to the human touch might be an area of major concern and act as a barrier to success.

2013-2014. Costa Coffee, Berger King (through Tim Horton’s) are also competing with the same industry. The remaining competitor’s in terms of core customers are independent coffee shops or small chain shops scattered around the world.

The selection of this event for analysis is based on the fact that it is one of the largest conferences in the marketing area in the United Kingdom. The success of the event has been contributed by the fact that it was held annually for the last 9 years (Chauhan, 2015). The 2015 occasion marked its 9th occurrence. Also, the event brings together marketing professions from different countries. This facilitates the process of enriching the content and the importance of the event within the marketing spectrum globally.

This is an introductory course in marketing. It seeks to acquaint participants with an understanding of the principles, concepts, theories and techniques in marketing.

Universal Journal of Marketing and Business Research Vol. 1(1) pp. 017-043, May, 2012 Available online http://www.universalresearchjournals.org/ujmbr Copyright © 2012 Transnational Research Journals